Placement assistance for all non-SKYLINE PGDM / BBA Freshers/Working Professionals also...*Click here



Travel and Tourism ConsultancyTourism sector has yet to realise its potential in India,especially,when it has so much to offer which is uniquely Indian.The Govt. is also receptive to public private partnership in strengthening and building state of the art infrastructure. and professional cadre to service the tourist. The recent initiative of visa on arrival for 43 countries is indicative of the Govt.'s resolve to move in the direction of Tourism promotion.Segments like Business,Leisure and special categories of tourism like Medical tourism,Sports tourism,Hallmark events,heritage destinations & attractions,ethnic tourismetc. are now being looked at separately with due emphasis on each category. While Hospitality sector always had large groups/MNCs players,the Tourism sector essentially has fragmented participants or smaller scale operators.Large groups,only of late have shown keen interest in multi destination presence and investing in developing virgin spots as product development initiative,Even large projects like huge convention centre at Hyderabad are drawing interest from large groups. The promotional aspect such as large special events generating huge foreign tourist on the lines of Dubai shopping festival could be distinct possibility in near future.On the domestic side Kumbh Mela is a regular feature.. The potential for development of Tourist spots like Beaches,Mountainside,Village tourism,Hallmark sports events like Olympics,Ski Resorts,Disney like Destination,Medicities,Yoga & meditation centers deserves attention from all stakeholders and realisation is there now.The intent needs to be operationalised now.

Social media has transformed the way marketers handle tourism products. Millennials especially rely less on travel agents as they do their research themselves using a plethora of online options. Marketers are also leveraging this trend of social sharing where travelers share their photos or videos for peer-based content. Kimpton Hotels and Restaurants for example uses such social sharing to execute their digital marketing campaign. Social media also provides an outlet for improves customer service as a lot of attention may be drawn by users on company specific handles that would in earlier times get ignored. Travel agencies have transformed themselves. They till handle the majority of airline, cruise and package bookings, But they have adopted online methods to complement their in-person techniques. Instagram for example has proven to be a handy tool in this. Loyalty programmes have also got transformed as young travelers use social media to earn loyalty points to redeem at later stages. The reviews and feedback offered by such loyal users are then paid particular attention by possible customers.

Source:;mso-bidi-language:AR- rt_date&spMailingID=16726020&spUserID=OTY0OTMwNTk5NwS2&spJobID=980586845&spReportId=OTgwNTg2ODQ1S0

In spite of the strengthening of the US dollar against other currencies, inbound tourist spending within the US actually increased. According to tourism consulting conducted by the US National Travel and Tourism office, the total spend increased by nearly half a percent. This is in spite of fewer arrivals to the country. The particular decline takes place in the aviation industry where the decrease has been of around two billion dollars. Since 2009, this was the first year of inbound arrival decline, but the trend could precipitate or reverse depending on the Trump administration policies. Another trend has been the increasing market capture by foreign airliners at the cost of domestic ones for flying in and out overseas visitors. One of the major growth areas was educational and medical tourism.



According to the World Travel and Tourism Council (WTTC), the Arab nation of Oman plans to invest a whopping US4 I.17 billion by the year 2026. In order to facilitate this, Oman wants to improve existing infrastructure. Another tourism consulting report, this time by Coliers International claims that Oman is perfectly well suited to address this opportunity due to the several advantages that the country possesses. With the oil prices also set to recover, the overall economy is set to get a robust boost. Oman plans to add more than forty percent to its present hotel capacity. In addition, a new terminal is set to open at the international airport in Muscat while the capacity has also been raised for the one at Salalah.


The Stonewall Resort in the Lewis County has proven to be a cash cow for the growth of travel and tourism in the state of Washington’s Lewis County. As per the figures released by the Division of Tourism, there has been a threefold increase in revenues in just over a decade contributed by the sector within the county. Majority of the visitors up to two-thirds of the total, come from the state of West Virginia while other states contribute the rest. Tax revenues have likewise increased substantially. Stonewall alone employs more than three hundred and fifty employees at a time, generating substantial number of tourism jobs on its own.


As per figures provided by the World Tourism Organization (WTO), the industry generates a tenth of the overall global revenues. Also international traveler numbers are set to rise to nearly a billion and a half people by the end of this decade. Such staggering numbers also bode well for far-reaching changes that have already occurred within the industry. Brands are finding various innovative ways to connect with customers. Social media has proven to be an effective means of digital marketing with Instagram leading in customer engagement. There is an excess of data now available, but marketers of tourism products must know how to use them properly. The client experience must be observed as topmost priority as they are empowered enough to share their experiences or adventures with the wider world.


There are several factors which are holding back the rapid growth of the tourism industry in Africa. Tourism consulting provided at the African Travel and Tourism Conference at Lagos in Nigeria has identified some such serious flaws. One of them is that the tourism infrastructure is underdeveloped as opposed to global leader such as Switzerland, Austria and Germany or the next lot comprising of USA, UK, Spain, France, Sweden, Singapore and Canada. Air travel between the major African cities is also inadequate. In spite of the abundance of tourism products, there is no comprehensive marketing strategy to promote them. One such major untapped market is Uganda while one such complete segment is religious tourism. In spite of the best efforts of the African Union in developing a common visa, travel restrictions still abound for foreigners across the continent. Most African countries receive minimal support from government treasuries to develop tourism infrastructure. Finally the brand image of Africa has unfortunately been one of poverty, hunger, war, strife, epidemic diseases and other such negative perceptions.



Some travel startups have been shortlisted which are exceeding expectations in photography and videography support. One of them is Flipagram which lets travelers develop stories using their photos or videos while traveling for sharing on their social feeds. Where the giant YouTube lags behind, the startup Pommtree allows travelers to publish travel videos so specific aspects of all these new areas can be tagged. Tinflur is an ideal tool to conduct digital marketing as it matches brand influencers with bloggers based on interest. These bloggers are further matches with those requiring content and it helps in creating the ideal customer profile for tourism boards. Ascape curates travel content and images for Virtual Reality (VR). Alleys provides crowd-sourced local street maps to travelers when they get lost in a city. The maps are interactive and replete with directions.



SKYLINE Knowledge Centre

Phone: 9971700059,9810877385
.© 2017 SKYLINE. All right Reserved.