TOURISM CONSULTING SERVICES
Tourism sector has yet to realise its potential in India,especially,when it has so much to offer which is uniquely Indian.The Govt. is also receptive to public private partnership in strengthening and building state of the art infrastructure. and professional cadre to service the tourist. The recent initiative of visa on arrival for 43 countries is indicative of the Govt.'s resolve to move in the direction of Tourism promotion.Segments like Business,Leisure and special categories of tourism like Medical tourism,Sports tourism,Hallmark events,heritage destinations & attractions,ethnic tourismetc. are now being looked at separately with due emphasis on each category. While Hospitality sector always had large groups/MNCs players,the Tourism sector essentially has fragmented participants or smaller scale operators.Large groups,only of late have shown keen interest in multi destination presence and investing in developing virgin spots as product development initiative,Even large projects like huge convention centre at Hyderabad are drawing interest from large groups. The promotional aspect such as large special events generating huge foreign tourist on the lines of Dubai shopping festival could be distinct possibility in near future.On the domestic side Kumbh Mela is a regular feature.. The potential for development of Tourist spots like Beaches,Mountainside,Village tourism,Hallmark sports events like Olympics,Ski Resorts,Disney like Destination,Medicities,Yoga & meditation centers deserves attention from all stakeholders and realisation is there now.The intent needs to be operationalised now.
Tourism numbers increase 15% as Oman rolls out billion dollar Investment Plan
According to the World Travel and Tourism Council (WTTC), the Arab nation of Oman plans to invest a whopping US4 I.17 billion by the year 2026. In order to facilitate this, Oman wants to improve existing infrastructure. Another tourism consulting report, this time by Coliers International claims that Oman is perfectly well suited to address this opportunity due to the several advantages that the country possesses. With the oil prices also set to recover, the overall economy is set to get a robust boost. Oman plans to add more than forty percent to its present hotel capacity. In addition, a new terminal is set to open at the international airport in Muscat while the capacity has also been raised for the one at Salalah.
Stonewall Resort has $50 million Travel, Tourism impact in Lewis County
The Stonewall Resort in the Lewis County has proven to be a cash cow for the growth of travel and tourism in the state of Washington’s Lewis County. As per the figures released by the Division of Tourism, there has been a threefold increase in revenues in just over a decade contributed by the sector within the county. Majority of the visitors up to two-thirds of the total, come from the state of West Virginia while other states contribute the rest. Tax revenues have likewise increased substantially. Stonewall alone employs more than three hundred and fifty employees at a time, generating substantial number of tourism jobs on its own.
Travel and Tourism: How Digital participation is changing Customer Engagement
As per figures provided by the World Tourism Organization (WTO), the industry generates a tenth of the overall global revenues. Also international traveler numbers are set to rise to nearly a billion and a half people by the end of this decade. Such staggering numbers also bode well for far-reaching changes that have already occurred within the industry. Brands are finding various innovative ways to connect with customers. Social media has proven to be an effective means of digital marketing with Instagram leading in customer engagement. There is an excess of data now available, but marketers of tourism products must know how to use them properly. The client experience must be observed as topmost priority as they are empowered enough to share their experiences or adventures with the wider world.
The Challenges facing the Growth of Tourism in Africa
There are several factors which are holding back the rapid growth of the tourism industry in Africa. Tourism consulting provided at the African Travel and Tourism Conference at Lagos in Nigeria has identified some such serious flaws. One of them is that the tourism infrastructure is underdeveloped as opposed to global leader such as Switzerland, Austria and Germany or the next lot comprising of USA, UK, Spain, France, Sweden, Singapore and Canada. Air travel between the major African cities is also inadequate. In spite of the abundance of tourism products, there is no comprehensive marketing strategy to promote them. One such major untapped market is Uganda while one such complete segment is religious tourism. In spite of the best efforts of the African Union in developing a common visa, travel restrictions still abound for foreigners across the continent. Most African countries receive minimal support from government treasuries to develop tourism infrastructure. Finally the brand image of Africa has unfortunately been one of poverty, hunger, war, strife, epidemic diseases and other such negative perceptions.
5 New Travel Startups taking Photos and Videos to new Heights
Some travel startups have been shortlisted which are exceeding expectations in photography and videography support. One of them is Flipagram which lets travelers develop stories using their photos or videos while traveling for sharing on their social feeds. Where the giant YouTube lags behind, the startup Pommtree allows travelers to publish travel videos so specific aspects of all these new areas can be tagged. Tinflur is an ideal tool to conduct digital marketing as it matches brand influencers with bloggers based on interest. These bloggers are further matches with those requiring content and it helps in creating the ideal customer profile for tourism boards. Ascape curates travel content and images for Virtual Reality (VR). Alleys provides crowd-sourced local street maps to travelers when they get lost in a city. The maps are interactive and replete with directions.
The promise of walk-able Urban Tourism
A lot of major tourist destinations get besieged by hordes of travelers leading to resentment by the locals. This trend can be found across popular places such as Amsterdam, Venice, Berlin and Barcelona. Inconveniences such as over-crowding, noise and unruly behaviour have been commonly cited. To solve this problem, the concept of walkable urban tourism must be encouraged implying that the major destinations can all be walked along. This needs a drastic change from the current trend of preferring automobiles to concepts such as using cycles or ride-sharing. If executed successfully, favourable opinion will be built on disruptive business innovations such as Uber, Airbnb or Pokémon Go. Some examples of such holistic tourism planning can already be seen. Examples of such can be Downtown Atlanta, commercial areas in Brooklyn, suburban town centres at Pasadena in California and urban universities such as those in New York City, Philadelphia and Cambridge in Massachusetts. Such planning comes under Business Improvement District (BID) that acts on governance at the local level.
Greece Tourism Revenue declined despite rising Visitor Numbers
In spite of growing inbound tourist numbers to Greece, the revenues accruing from the industry are on the decline. A record seventeen million visitors have crowded Greece which is an 8.8 percent increase from the same period last year. But the revenues collected have gone down from more than nine billion Euros to less than eight and a half billion. Tourism consulting provided by the Association of Tourism Enterprises (SETE) claims that decrease was due to increased taxes. Tax privileges have been cut this year on popular islands such as Rhodes, Naxos, Paros, Santorini and Skiathos. The VAT has now gone up from seventeen to twenty four percent. Another reason stated has been the fact that lots of tourists are making last moment reservations in order to take advantages of lowest accommodation or transport prices.