Startups are not only disrupting the top line of existing businesses, they are also tweaking the rules of talent recruitment. A large pool of talented youngsters are now preferring the more relaxed working atmosphere typical of startups to the formal, intimidating workplaces as typical of the corporates. In order to stay relevant and not lose the war for talent, corporates must imbibe a few steps. First of all startups have a more relaxed dress code as IT giant Infosys has now implemented. Startups are constantly encouraging innovation in order to differentiate from the market. Wipro has set up an innovation hub titled “commando force”. CEOs at such smaller places are more reachable so easier for all to connect. Tech Mahindra has started contests to ensure CEO engagement with other staff members. Startups are attractive to millennials as they have embraced the idea of social media to leverage for the purpose of digital marketing. In order to keep employees motivated, games and recreation are being used as initiatives at workplaces.

Source:https://m.yourstory.com/2016/11/startups-corporates-work-culture/

Startups have very different challenges to established companies when it comes to talent recruitment. While the latter require specialists, startups need those who can execute a variety of tasks. A senior recruiter has listed us few measures which startups must consider while selecting personnel. First of all, the candidates must come well prepared with basic knowledge of the company they are applying to having done their research on Google, the company website, LinkedIn or the aggregator Crunch-Base. The candidates must show a willingness to learn. Stubborn candidates cannot be easily coached for the company needs. They must demonstrate a sort of a multi-tasking energetic and innovative startup spirit to the interview. Confidence is not only expected but in fact an understanding as if the job is theirs, is in fact desired. The person must be able to give out a plan on what he/she plans to achieve over the next few months. Also they must be honest with themselves while at the same time in agreement with company values. Such candidates do follow up on their selection but do understand subtle hints. Overtly aggressive or desperate candidates will probably not fit in.

Source:https://hbr.org/2016/11/what-i-look-for-in-candidates-interviewing-at-my-startup?referral=00563&cm_mmc=email-_-newsletter-_-daily_alert-_-alert_date&utm_source=newsletter_daily_alert&utm_medium=email&utm_campaign=alert_date&spMailingID=15903521&spUserID=OTY0OTMwNTk5NwS2&spJobID=903415741&spReportId=OTAzNDE1NzQxS0

In order to succeed, it is pertinent that startups hire designers. This is because the aesthetics of any website or app is an equally important aspect. As an example, one can cite the financial inclusion firm Ellevest. The idea of this organization is to encourage women to invest in more formal channels. A large part of the potential customer base included the traditionally unbanked segment. Thus Melissa Cullens who had earlier designed the website for Vogue now embraced this challenge created a prototype using usertesting.com to enable the women web visitors to see how things will work out. Design is a long term projects, so it must be started right away at the conception stage. Also design must be included as part of corporate strategy so the designer must get the full freedom rather than constant feedback from the entrepreneurs. While lots of people consider themselves to have the aesthetics of design, a professional is needed in order to free up others to perform their specialized roles.

Source:https://www.fastcompany.com/3064850/lessons-learned/why-your-startups-founding-team-needs-a-designer

A number of startups have flourished over the past few years, some even developing into unicorns with high valuations. The Forbes publication has identified a list of twenty five such startups, which the experts believe will be the next billion dollar valued companies. Bit Sight Technologies does a sort of credit rating for cyber security firms as well as users of those services. Boxed enables direct deliveries of large packages that customers order using their mobile apps. Checkr does background checks in the B2B segment for its clients such as Uber, Warby Parker and Instacart. Class Pass connects subscribed customers to classes on anything needed such as cycling, boxing or yoga. Collective Health conducts data warehousing which it then distributes as per relevancy to customers for purpose of self insurance depending on requirements. Doppler Labs has developed a mini computer which it hopes will one day be as revolutionary as the iPhone had been. Freshdesk connects customers to sellers using a cloud based support system. Fuze allows all forms of corporate communications in the form of messaging, voice or video to be integrated together using cloud technologies. Gigster helps in recruitment of freelance software developers, project managers and designers. The others mentioned in the list include Go Fund Me, Guardant Health, Hotel Tonight, In Vision, Mark 43, Open door, Owlet Baby Care, Procore Technologies, Rubicon Global, Rubrik, Sumo Logic, Service Max, Sisense, Talk desk, Tenable Network Security and Yapstone.

 http://www.forbes.com/sites/amyfeldman/2016/10/19/next-billion-dollar-startups-2016/#62b7cbe3554e