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Self-reflection is extremely important in business, but especially more so in the present context where work is often twenty four seven and the resulting stress is high. Yet, several business leaders do not opt for such self-reflection. This is due to a combination of several reasons, one being that they themselves don’t understand how it works. In other cases, they simply do not like the process. Sometimes, they do not approve of the after-effects as they tend to reflect on negative events. A lot of business professionals suffer from action-bias which implies that they consider self-reflection as time wastage and would rather take up some action during that same time period. Another important aspect is that while for other activities such as financial investment, time spent or level of talent recruitment, a return can easily be assessed. Such assessment is fraught with inaccuracies when it comes down to self- refection. Yet, some of it is necessary, so leaders need to find ways to do it. One of them is to prioritize some questions before actually beginning the process such as what is being avoided, how is progress getting hindered or how could one contribute greater to the next meeting. The process must also match with one’s preferences. Baby steps must be taken at the very beginning, but proper scheduling for progress needs to be done. Finally, if one is still unable to motivate oneself, it is advisable to seek help from others who have managed to do it.



For professionals it is always necessary to occasionally step out of their comfort zones. This is particularly pertinent for developing business innovations as diverse experiences will bring out parallel thoughts. This is true across professionals, from business leadership to priesthood and even goat farming. Newer approaches can be sought out to break the ice for activities one isn’t very comfortable with. For example, if one is not comfortable networking, but is bound to eventually do it, he / she may consider bringing along a friend who is more sociable and one can eventually enter into conversations via them. Public speakers are known to have practices question-answer rounds using props in a similar way as stage actors do. This conviction in oneself will eventually lead to development of some skill. A lot of people eventually realize they are better at something than what they made themselves believe for a long time.



For marketers, at present there are several tools available that evaluate the performance of the digital marketing campaigns on various platforms such as Facebook or Twitter. This includes Sprout Social, Hootsuite, Google Analytics and IBM Watson Analytics. Unfortunately though, not many tools are available to do similar work on LinkedIn. Thus some extra effort is needed to wean out useful business intelligence. To start off, the analytics page lists out Updates, Date, Impressions, Clicks and Interactions, all of which tell their own story. Once this is extracted, if marketers desire, they may blend it with other sources such as Twitter Metrics or that by Either way, once this stage is finalized, a comparison needs to be made to compare inbound we traffic against nonpaid social media sources. The exact content that is performing better can now be pinpointed. Also, the analysis must be made for channels that are converting conversations to leads in turn into opportunities and finally closed deals. A Call-to-Action may be inserted at valuable touch points to actually connect with the audience.



Most individuals face pressure of one form or another but this must not lead to stress. Rumination of past deeds or tension on future with negative implications are clear cut measures that stress may be brewing. In order to break free from them, some methods have been suggested. Firstly, individuals must stay awake, not just in the physical sense, but also in a deeper way. There are exercises to keep oneself more alert. Conversely, one can start by spiritually activating oneself through taking greater control over one’s five senses. One also needs to increase the span of attention, particularly at risk in the digital age. Another tactic is to put things into perspective. It is unfair to measure oneself against certain benchmarks, but instead the broader angle must be analyzed. The final step is to simply let go. This can happen either through acceptance of a situation or by learning a lesson the hard way or finally through taking corrective action. A lot of companies are introducing corporate training programmes designed to help out the chronic worriers fight these problems.



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