Digital marketing is impacting every area of the work process these days including CRM and customer experience. The digital transformation needs to be managed keeping all points in check. Digitization has also ensured that information can be passed on easily and does not remain embedded in silos. Any organization must first create a culture where digital platforms can be used fruitfully. Also experts’ solicitation must be cited to initiate activities before operations can be handled in-house. The top management however remains accountable for the end results.