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Digital Marketing

Internet & Digital Marketing

Why Digital Marketing

1. Best way to connect to the largest audience from a single platform with

minimal resources and expenses

2. Best of the organizations like Coca Cola, Marie Claire, LG Electronics,

Lego toys, Hampton Hotels, MasterCard etc. have successfully implemented

digital marketing campaigns over last few years now and have reaped the

benefits tremendously.

3. Coca Cola used the digital marketing campaigns to involve their employees

in Olympic 2012. This not only increased their visibility across the globe but

also increased the employee satisfaction.

4. Iconic clothing brand Henri Lloyd used multinational digital rebranding

and improving their online presence. Henri Lloyd now amongst top online

brands in clothing.

5.Pizza hut provided a connected and personalized experience to the

customers through their comprehensive online presence using digital


Benefits of Digital Marketing Course

1. The future way – Digital Marketing is the way the marketing is to be going

to be driven from now onwards. Conventional ways of marketing are no

longer the best way. With the boom in e-commerce and social media,everyone is moving from brick and mortar to digital space.InternetDigitalMarketing2

2. Initial Movers advantage – As of now, not many resources are available with in depth knowledge on Digital Marketing. Be one of the initial movers andgain the upper hand.

3. Learn from the experts – We have engaged the best brains in the industry with a sea of practical and implementation experience in the field to give you the best available knowledge and share the real life case studies and experiences to prepare you for the real world.

4. Future options – Be ready to be employed with best of the players in the

industry like Google, Facebook, Microsoft etc.

Course Contents

Module 1: Introduction on Digital Marketing Strategy

Module 2: Market Research and Content Strategy

Module 3: Managing Digital Assets

Module 4: Managing Customer Relationships and Social Media

Module 5: Search Engine Marketing management & Optimization

Module 6:Online Advertising &Digital Direct Channels

Module 7: Digital Campaigns Management

Module 8: Web Analytics in E-Commerce.

Social media is such an integral part of digital marketing, that it is inducing brands to adapt their strategies accordingly. Surprisingly, returns for corporate promotions on Facebook have actually reduced. This is because while Facebook was started to connect friends, with brands and corporations being added later, the algorithm has also developed in a way that user feedback is given higher ratings than paid promotions. Trendy content is getting greater views on social media due to the constant syndications using smart phones. The content could involve videos, pictures, polls or even posts. When Twitter was initially launched, due to the space constraint, users posted more but with less value but now the trend has reversed to fewer in number, but more qualitative posts. This trend reflects on Twitter as well as newer platforms such as Instagram. Similarly, exchanges between users are also shorter and faster. Reactions to posts or other content has moved away from conventional ones to customized versions such as using Emojis for sad or angry. Click-bait style articles used to dominate social media feeds, but now they are dying as there has been a deliberate crackdown on quite a bit of that. Now meatier content is preferred by users.


The rise of social media and online shopping has meant that companies can now engage with customer on a more regular yet slightly transformed manner. It presents great opportunity to conduct digital marketing, but improper use of the medium has its pitfalls. Thus a few methods have been gauged which if followed properly can lead to good results for the company in terms of customer engagement. First of all, in the digital age, customer engagement is not a one-off incident but a series of steps involving building trust through a combination of social media as well as traditional channels. It is no longer restricted to periodic interventions, but can happen at any moment on any device. This entire process is driven by customers. Thus tracking customer conversations provide vital business intelligence. Researchhas proven that nearly three-fourths of Americans are ready to spend more money on firms which provide good customer service. So all customer engagement activities must ultimately be measurable through tangible metrics. This engagement must bring some value to both the marketers and customers.





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