Placement assistance for all non-SKYLINE PGDM / BBA Freshers/Working Professionals also...*Click here

Digital Marketing

Internet & Digital Marketing

Why Digital Marketing

1. Best way to connect to the largest audience from a single platform with

minimal resources and expenses

2. Best of the organizations like Coca Cola, Marie Claire, LG Electronics,

Lego toys, Hampton Hotels, MasterCard etc. have successfully implemented

digital marketing campaigns over last few years now and have reaped the

benefits tremendously.

3. Coca Cola used the digital marketing campaigns to involve their employees

in Olympic 2012. This not only increased their visibility across the globe but

also increased the employee satisfaction.

4. Iconic clothing brand Henri Lloyd used multinational digital rebranding

and improving their online presence. Henri Lloyd now amongst top online

brands in clothing.

5.Pizza hut provided a connected and personalized experience to the

customers through their comprehensive online presence using digital


Benefits of Digital Marketing Course

1. The future way – Digital Marketing is the way the marketing is to be going

to be driven from now onwards. Conventional ways of marketing are no

longer the best way. With the boom in e-commerce and social media,everyone is moving from brick and mortar to digital space.InternetDigitalMarketing2

2. Initial Movers advantage – As of now, not many resources are available with in depth knowledge on Digital Marketing. Be one of the initial movers andgain the upper hand.

3. Learn from the experts – We have engaged the best brains in the industry with a sea of practical and implementation experience in the field to give you the best available knowledge and share the real life case studies and experiences to prepare you for the real world.

4. Future options – Be ready to be employed with best of the players in the

industry like Google, Facebook, Microsoft etc.

Course Contents

Module 1: Introduction on Digital Marketing Strategy

Module 2: Market Research and Content Strategy

Module 3: Managing Digital Assets

Module 4: Managing Customer Relationships and Social Media

Module 5: Search Engine Marketing management & Optimization

Module 6:Online Advertising &Digital Direct Channels

Module 7: Digital Campaigns Management

Module 8: Web Analytics in E-Commerce.

The mention of Artificial Intelligence (AI) tends to invoke a sense of fear among marketers. Yet marketers must embrace AI rather than be fearful of the same. This is because the present business world is dominated by algorithms. They extend from Amazon shopping to Google search and Facebook news feed. All of this depends on high-level business analytics. Such analytics can make AI or machine learning even more intelligent to help marketers take major business decisions. AI is even helping dating sites match profiles and driving facial recognition for the NSA. At this point of time, the bigger players and aggregators such as Google and Facebook are dominating the AI scene. But such technology is also democratizing business with smaller firms able to optimize better than earlier on resources. Source:

Companies are increasingly putting specialized care in to managing their social media handles. This is because social media is one of the key ingredients within digital marketing. Some strategies have been identified that will surely enhance results for various businesses. The social part of social media must be respected and only such messages must be posted which have some wider benefits. Thus comments must be motivational, inspirational or positive. Leveraging some local politician(s) will help as like brands, they also are in need of followers. So they often become powerful brand advocates. Video based sessions or posts work bets these days, thus marketers need to be comfortable in front of the camera. The marketers must keep experimenting with content within the gamut of topics. This facilitates customization for different buyer types. Social media must not be used simply as a communication tool but also to extract vital business intelligence through tracking customer conversations. Most importantly, the social media content must be genuine and passions must reflect.


dvertising has evolved from the three networks, the local newspaper and a few radio networks as was the norm a few decades back. Technological innovations reverse or erode existing best practices within months. And now, machine learning is disrupting marketing more comprehensively than has been thought. Machine learning provides the kind of accurate business intelligence that is not possible for individual analysts to pinpoint. For example, minute trends such as on which line a certain video is to be inserted or where in the content should the CTA be added can be determined using such tools. Most of the A/B tests do not really reveal much. Machine learning can also separate out the useful from the junk by pointing our unnecessary distractions, matching expectations, improving readability and even pointing our parts where apparently the organization might have used excessive hyperbole. Machine learning can also help out with predictive analytics as it can scan trends and forecast outcomes with far better accuracy than other tools. Source:

A study conducted by Data-Xu has provided unique insights on why marketing technologists are now pervasive across all organizations. In fact, three-fourths of top level marketers in the USA have a person dedicated to anchoring marketing technology. Nearly half of US marketers plan to increase investments in customer analytics by 2017. In fact, all marketers polled during this study confirmed that they felt that business analytics will play a major role in the coming years. Top mark-tech apps these days involve social media management, digital advertising or email marketing. Even before finalizing marketing budgets, planners analyze ROI of each marketing channel. Surprisingly, mega platforms such Google or Facebook do not provide holistic business intelligenceacross multiple channels, and thus marketers are forced to rely upon manual methods for the same. More than half the respondents also claimed that they have separate requirements for mark-tech and ad-tech as the two involve similar yet distinct capabilities. However, a similar number feels that these two formats will converge over the next five years.



SKYLINE Knowledge Centre

Phone: 9971700059,9810877385
.© 2017 SKYLINE. All right Reserved.