Internet & Digital Marketing
Why Digital Marketing
1. Best way to connect to the largest audience from a single platform with
minimal resources and expenses
2. Best of the organizations like Coca Cola, Marie Claire, LG Electronics,
Lego toys, Hampton Hotels, MasterCard etc. have successfully implemented
digital marketing campaigns over last few years now and have reaped the
3. Coca Cola used the digital marketing campaigns to involve their employees
in Olympic 2012. This not only increased their visibility across the globe but
also increased the employee satisfaction.
4. Iconic clothing brand Henri Lloyd used multinational digital rebranding
and improving their online presence. Henri Lloyd now amongst top online
brands in clothing.
5.Pizza hut provided a connected and personalized experience to the
customers through their comprehensive online presence using digital
Benefits of Digital Marketing Course
1. The future way – Digital Marketing is the way the marketing is to be going
to be driven from now onwards. Conventional ways of marketing are no
longer the best way. With the boom in e-commerce and social media,everyone is moving from brick and mortar to digital space.
2. Initial Movers advantage – As of now, not many resources are available with in depth knowledge on Digital Marketing. Be one of the initial movers andgain the upper hand.
3. Learn from the experts – We have engaged the best brains in the industry with a sea of practical and implementation experience in the field to give you the best available knowledge and share the real life case studies and experiences to prepare you for the real world.
4. Future options – Be ready to be employed with best of the players in the
industry like Google, Facebook, Microsoft etc.
Module 1: Introduction on Digital Marketing Strategy
Module 2: Market Research and Content Strategy
Module 3: Managing Digital Assets
Module 4: Managing Customer Relationships and Social Media
Module 5: Search Engine Marketing management & Optimization
Module 6:Online Advertising &Digital Direct Channels
Module 7: Digital Campaigns Management
Module 8: Web Analytics in E-Commerce.
Why AI should excite rather than scare Marketers
6 Strategies to stand out on Social Media
Companies are increasingly putting specialized care in to managing their social media handles. This is because social media is one of the key ingredients within digital marketing. Some strategies have been identified that will surely enhance results for various businesses. The social part of social media must be respected and only such messages must be posted which have some wider benefits. Thus comments must be motivational, inspirational or positive. Leveraging some local politician(s) will help as like brands, they also are in need of followers. So they often become powerful brand advocates. Video based sessions or posts work bets these days, thus marketers need to be comfortable in front of the camera. The marketers must keep experimenting with content within the gamut of topics. This facilitates customization for different buyer types. Social media must not be used simply as a communication tool but also to extract vital business intelligence through tracking customer conversations. Most importantly, the social media content must be genuine and passions must reflect.