Internet & Digital Marketing
Why Digital Marketing
1. Best way to connect to the largest audience from a single platform with
minimal resources and expenses
2. Best of the organizations like Coca Cola, Marie Claire, LG Electronics,
Lego toys, Hampton Hotels, MasterCard etc. have successfully implemented
digital marketing campaigns over last few years now and have reaped the
3. Coca Cola used the digital marketing campaigns to involve their employees
in Olympic 2012. This not only increased their visibility across the globe but
also increased the employee satisfaction.
4. Iconic clothing brand Henri Lloyd used multinational digital rebranding
and improving their online presence. Henri Lloyd now amongst top online
brands in clothing.
5.Pizza hut provided a connected and personalized experience to the
customers through their comprehensive online presence using digital
Benefits of Digital Marketing Course
1. The future way – Digital Marketing is the way the marketing is to be going
to be driven from now onwards. Conventional ways of marketing are no
longer the best way. With the boom in e-commerce and social media,everyone is moving from brick and mortar to digital space.
2. Initial Movers advantage – As of now, not many resources are available with in depth knowledge on Digital Marketing. Be one of the initial movers andgain the upper hand.
3. Learn from the experts – We have engaged the best brains in the industry with a sea of practical and implementation experience in the field to give you the best available knowledge and share the real life case studies and experiences to prepare you for the real world.
4. Future options – Be ready to be employed with best of the players in the
industry like Google, Facebook, Microsoft etc.
Module 1: Introduction on Digital Marketing Strategy
Module 2: Market Research and Content Strategy
Module 3: Managing Digital Assets
Module 4: Managing Customer Relationships and Social Media
Module 5: Search Engine Marketing management & Optimization
Module 6:Online Advertising &Digital Direct Channels
Module 7: Digital Campaigns Management
Module 8: Web Analytics in E-Commerce.
Does Your Marketing Strategy Enable Customers to Have an Experience?
The fast changing technology which allows us to be connected perpetually with our “social” world through mobile is completely changing the way in which we behave and how we live our life. This has serious implications for organizations including its marketers and leaders.Now the marketing communication cycle cannot be seen as a hierarchy of steps in sequence. Today, technology enables the consumer to take couple of steps like awareness, interest and evaluation almost simultaneously and even move through the cycle towards trial at unimaginable speed. Word-of-mouth is now instantaneous with a just a click on “thumbs down” button. It now important to understand the speed with which a consumer now wants to try your product and be ready for it at every point of interaction with the customer.Trial has become important for consumers. If they cannot physically try, they expect to be able to experience value themselves before making a decision. This is true for not only start-ups but also for established products. Perception is overshadowing reality. Our corporate strategy needs to enhance belief by delivering experience value at every consumer interaction point by bringing the physical and digital worlds together for customer engagement and satisfaction.
The 10 best Digital Marketing Stats we’ve seen this Week
Extremely interesting digital marketing statistical figures have been assembled. On e-commerce websites, cart abandonment rates have risen to a high of over 76%. Half the e-commerce websites’ problems have as yet remained unidentified. The UK in particular has ramped up efforts with record spends on advertisements in the first half of 2015. John Lewis retail’s mobile traffic share has increased by 60%. Around three-fifths of marketers are active on social media channels, yet those at board level usually aren’t. Just 3% of news feed of Facebook is sponsored. Microsoft meanwhile remains the top brand across social media platforms. Within the health and beauty retail segment, it is Beauty-Bay that leads the pecking order. Around four-fifths of consumers are seeking increased customization. The searches for Aston Martin have increased on e-Bay by more than a third within just a week.
What Customers Want from Social Commerce
10 Ways to Turn Online Marketing Into In-Store Sales
New research suggests that the best method to enhance your in-store sales is to improve your online messaging. Actionable shopper-specific content based on the overall marketing strategy delivered using technology is key to increasing in-store sales. Apart from messages that build brand awareness, targeted and personalized messaging which is personal, local and contextually meaningful will be required to push up in-store sales. Local means more than just location and includes who, what and when. For instance, it may help to get the consumer inside the in-store to purchase when he is near the in-store with a actionable shopper-specific message. Another critical action required is that different teams working mobile, web, e-commerce and social media marketing should be working under a unified marketing strategy in a coordinated manner instead of in silos. This is because customers want and should logically be approached with the same actionable shopper-specific message at each touch point. According to Chad Brooks, if you want to establish an effective digital marketing strategy so as to increase in-store sales, all you have to do is read and follow the 10 steps that he discusses in this article.
A Deep Dive into Marketing Technology: Which Tools Should Manufacturers Use
Twitter makes a pitch to be the ‘world’s 'Biggest Social Marketplace’
Digital Skills A Priority for all Employees, Not Just Millennials
One always hears employers complaining that the incoming new employees do not have necessary skills including digital skills while older employees are not willing to learn new skills. Karen’s article discusses the findings of a study which basically rubbishes the claims of the employer on both counts.
The study reveals that acquiring digital skills is a priority for all employees and they not only understand its importance for their career but also understand its benefits to the organization they work for. One of the three surprising findings of the study was that older employees also actively enhance their technical digital skills and contribute to digitally transforming the workplace. The other that the barriers to effectively using the digital skills of employees were primarily management related. The most surprising of all, that younger employees thought that the senior management lacked understanding of business technology.
The study suggests that organization should bring the multi-generational workforce together to remove the perception that there is a disconnect between the younger employees and senior management. A excellent read for ideas on talent management.