The mention of Artificial Intelligence (AI) tends to invoke a sense of fear among marketers. Yet marketers must embrace AI rather than be fearful of the same. This is because the present business world is dominated by algorithms. They extend from Amazon shopping to Google search and Facebook news feed. All of this depends on high-level business analytics. Such analytics can make AI or machine learning even more intelligent to help marketers take major business decisions. AI is even helping dating sites match profiles and driving facial recognition for the NSA. At this point of time, the bigger players and aggregators such as Google and Facebook are dominating the AI scene. But such technology is also democratizing business with smaller firms able to optimize better than earlier on resources. Source: http://www.marketingtechnews.net/news/2016/aug/19/why-ai-should-excite-rather-scare-marketers/