Companies are increasingly putting specialized care in to managing their social media handles. This is because social media is one of the key ingredients within digital marketing. Some strategies have been identified that will surely enhance results for various businesses. The social part of social media must be respected and only such messages must be posted which have some wider benefits. Thus comments must be motivational, inspirational or positive. Leveraging some local politician(s) will help as like brands, they also are in need of followers. So they often become powerful brand advocates. Video based sessions or posts work bets these days, thus marketers need to be comfortable in front of the camera. The marketers must keep experimenting with content within the gamut of topics. This facilitates customization for different buyer types. Social media must not be used simply as a communication tool but also to extract vital business intelligence through tracking customer conversations. Most importantly, the social media content must be genuine and passions must reflect.

Source: https://www.entrepreneur.com/article/281106