dvertising has evolved from the three networks, the local newspaper and a few radio networks as was the norm a few decades back. Technological innovations reverse or erode existing best practices within months. And now, machine learning is disrupting marketing more comprehensively than has been thought. Machine learning provides the kind of accurate business intelligence that is not possible for individual analysts to pinpoint. For example, minute trends such as on which line a certain video is to be inserted or where in the content should the CTA be added can be determined using such tools. Most of the A/B tests do not really reveal much. Machine learning can also separate out the useful from the junk by pointing our unnecessary distractions, matching expectations, improving readability and even pointing our parts where apparently the organization might have used excessive hyperbole. Machine learning can also help out with predictive analytics as it can scan trends and forecast outcomes with far better accuracy than other tools. Source: https://blog.kissmetrics.com/machine-learning-will-force-marketing-to-evolve