The psychological or emotional attachment to any product or brand can be termed as customer engagement. It is essential for the growth of any business, but it has recently been learnt to be get enhanced using the tool of Virtual Reality (VR). Positive feelings can be created which further impacts on engagement that further boosts the final sales. In fact, research has confirmed, that engaged customers one average spend three-fifths more per transaction and shop ninety percent more frequently. VR enables personalized content. This is because purchase experiences get tracked using data based analytics to provide company with authentic business intelligence. Within this field it is Enterprise VR that is emerging as the star at engagement applications. Social VR meanwhile uses 3D technology to empower customers. Traditional communication media are all technology-mediated. Social VR on the other hand can replicate physical presence using webcam.

Source:ttp://rocksdigital.com/customer-engagement-virtual-reality/