Digital marketing has become much more complicated now. Earlier keyword optimization would allow any brand to get noticed by Google, but now it is robots who control the flow of content. Thus marketers will need to work with robots and understand their algorithm to succeed in this. Thus marketing automation must be used to email clients using Google or Microsoft’s software while social media automation software can have a similar impact on Facebook or Twitter. Mobile marketing automation can help companies handle Apple’s operating system. Moz does a detailed analysis on keyword ranking and even rating of pages as per Google’s listing. Google has now started gauging the power of Artificial Intelligence to provide solutions to technology vendors. Rank Brain even contends that Google now uses deep-learning capabilities. Content is then delivered accordingly.

Source:https://martechtoday.com/robots-gatekeepers-customers-194472