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Seminar on “Media Beyond Metros”,organised by Rural Marketing Association of India |
Date: 18th Jan, 2012 Seminar on “Media Beyond Metros”,organised by Rural Marketing Association of India
Location: Epi Centre, Gurgaon (Delhi NCR) 
Speaker: :Ms Shaswati Sarasdar,Director General-MRUC,Mr Harishh Bhatia-CEO at Dainik Bhaskar group,Mr Sunil Mutreja-Executive Director-Amar Ujala Publications Ltd , Mr. Viney Tandon-Ex Airtel DTH,Mr. Sanjay Prateek--President, Percept OOH and Ms. Saloni Nangia-VP -Technopak Ltd
The Event was organized by “Rural Marketing Association of India”. Two MBA students (Ms Nandini Prasad and Mr. Anil Saini) from Skyline Business School attended the seminar. The main objective of the event was to discuss the scope of business and different ventures in rural India. RMAI invited many speakers related to different industry like media, Retail Sectors, Advertising and social media who gave insight on the related topic.
One of the speakers was Mr. Zahir Abbas from AVP Techopak spoke about the opportunities for real estate in Rural India.Mr. Osama Manzar talked about the benefit of media in rural areas. Specially discussed about the concepts like e-Panchayat and e-NGO.After that Mr. Rajesh from Vriti imedia gave his views on Branding and Digital Advertisement. He told about the use of Digital Audio Advertisement. In the end Mr. Vivek from Communitation-2 shared his views about the importance of social media in India.
The session was quite interactive. The speaker shared his viewpoints over the emerging issues on the subject. Students from Skyline College were also given an opportunity to share their views and clear their doubts. Overall it was a very good learning experience on part of the students.
Compiled by- Mr. Anil Saini (MBA-1st Year Student)
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