Comparative Study of Performance Management System of Various Sectors and Its Effectiveness at Tata Steel

Objective:

•    To study the Performance Management System existing in various organizations and to do their comparative study.
•    To compare the PMS of Tata Steel with other organizations.
•    To evaluate the effectiveness of PMS of Tata Steel.
•    To summarize these observations and show meaningful conclusions so as to offer suggestion and recommendation to the management for higher effectiveness.

Conclusions:

The  total  project  that  I  undertook  in Tata Steel,  Jamshedpur  was  a  learning  experience  for me.  I  had  the  opportunity  to get  exposed  to  HR  practices  of  a  large  company  like  Tata Steel.  A  company  of  this  size  and  profile  would  have  been  the  best  platform  for  a  research  work.  

It  has  a  huge  Human  Resource  Management  wing  taking  care  of  HR  issues  for  the  whole  organization.
The  main  components  of   Tata  Steel’s  vision  is  to  improve  the  quality  of  work  life  of  its  employees,  develop  their  potential  and  maximize  their  productivity.  This  shows  that  the  company  has  a  well  defined  and  clear  human  resource  policy.
Managing human resource is not an easy task.  It  is  the  only  function  of  management  which  cannot  be  always   seen  from a  profit  and  loss  point  of  view.  Here the company can think of incurring some loss.

HRD  culture  in  Tata  Steel  is  a  proactive  culture,  where  people  are  free  to  express  their  views  and  opinion.  Employees work in teams.  There  is  “We”  feeling  among  the  teams  but  it  also  depends  on  the  leader.  With  the  concept  of  suggestion  boxes  and  improvement  projects  the  organizations  is  known  to  cash  on  ideas, views  and  opinions  of  employees.  The  culture  encourages  open  discussion  of  issues  and  problems,  but  it  needs  to  be  more  formal.
HR  professionals  have  the  sense  of  responsibility,  empowering  attitude  by  the  field  HR,  ability  to  give  and  receive  feedback,  perseverance.  But  at  the  same  time  need  to  master  their  knowledge  in  group  dynamics  and  group  functioning,  conflict  management  strategies.

Employees identify themselves with the company, but other energy focusing factors such as goal commitment, confidence, and autonomy needs to be enhanced.

Performance  management  of  employees  is  one  of  the  most  important  functions  of  human  resource  department.  My  research  work  revolved  around  Performance  Management  System  of  Tata Steel.  This  function  in  TISCO  carried  by  a  department  called  Human  Resource  Implementation.  Here  I  had  to  analyze  the  total  system  of  Tata steel  and  to  find  out  how  effective  objectives  of  Performance  management (PM)  are  achieved.  
The PMS of Tata is very good and robust.  The  system  has  improved  from  the  past,  but  there  is  scope  for  further  improvement.  The perception about it needs to be changed.  All  the  probable  pros  and  cons  of  selecting  a  particular  appraisal  technique,  feedback  system  are  taken  into  consideration. But  their  proper  implementation  in  all  departments  of  Tata Steel  is  a  matter  of  concern.  As it is a human process assessment is Subjective in nature.  Online  SAP  system  is  used  for  effective  and  proper  documentation  of  performance  management  system.

The  objective  of  the  study  was  to  review  the  concept  of  PM  in  context  of  TISCO.  In  the  study  it  has  been  found  that  PM  of  Tata  Steel  was  the  basis  of  many  other  activities  of  HR  like  the  annual  bonus  is  linked to  performance  rating  of  employees,  training  needs,  promotion  and  job  rotation  decisions.  This is a reason why PM has been given weight age.  

If  it  is  not  carried  out  properly  it  can  adversely  affect  other  HR  functions.

The  ultimate  objective  of  PM  is  to  enhance  the  performance  of  its  employees  and self-development  of  employees.  The  company  has  tried  its  best  to address  to  these  issues  but  because  of  high  amount  of  subjectivity  and  many  other  major  decisions  linked  to  it,  self-development  issues  has  received  a  backseat.  

According   to Hertzberg’s  two  factor  theory,  Fredrick  Herzberg  has  listed  two  set  of  factors  one  leading  to  job  dissatisfaction (hygiene) and  one  leading  to  job  satisfaction (motivators).  Dissatisfies  included  salary,  working  conditions,  relationship  with  superior,  status,  security.  Satisfiers  include  achievement,  recognition,  growth,  work  itself  etc.

Factors  that  lead  to  satisfaction  are  based  on  performance  management,  therefore  if  appraisal  is  not  done  properly,  it  can  lead  to  serious  dissatisfaction.

In  Tata  Steel,  an  individual’s  achievement  against  the  KRAs  are  compared  to  his/her  peers  performance  category  in  the  range  from  1  to  5 (major  improvement  needed  to  outstanding).  4, 5  are  good  performers  whereas  1, 2  are  poor  performers.  If  in  two  consecutive  appraisals  if  anybody  gets  low  ratings  they  are  asked  to  leave  the  
Organization.  Category  3  employees  are  competent  who  have  the  potential  to  do  better.  As  there  is  a  tendency  to  think  negative  employees  in  category  3  are  demotivated.

The company also follows the ‘vitality curve’ or normal distribution curve. It is also called Forced Distribution System.  In  this  few  employees  are  graded  exceptionally  good  or  marked  unsatisfactory,  and  most  are  graded  good  or  merely  satisfactory.  Forced ratings reward only a small population, thereby demotivating   others.  Forced ranking injects fear into the   workforce.  Sometimes  employees  are  penalized  just  for  the  sake  of  maintaining  the  “vitality  curve”.  Due  to  this  quality  and  development  of  employees  takes  a  backseat.  It  is  designed  more  to  facilitate  budgeting  of  salaries  than  to  motivate  and  reward  employees  for  a  job  well  done.                                                                                               

To avoid the common rating errors like central tendency, leniency, and severity this forced rating system is used by the company.
This system is a talent suppressing system.  It discourages team   work.  In  Tata  Steel  due  to  this  system  many  employees  are  rated  below  what  they  actually  deserve,  thereby  increasing  the  number  of  dissatisfied  employees.   
The  attrition  rate  in  Tata  Steel  is  not  very high,  though  it  has  increased  from  the  last  year.  The  concern  for  the  company  is  that  people  with  good  potential  are  leaving  the  organization.  The reasons can   be   manifold.  The  reasons  for  increase  in  attrition  rate  according  to  exit  interviews  conducted  by  HR  officials  are  growth  opportunities  and  compensation.  Both   factors   are   to   some   extent   related   with   performance   management.  Succession  planning  for  employees  is  done  based  on  performance,  potential  and  seniority.  A part   of   compensation   i.e. annual   bonus   is   linked   to   performance.

The "War for Talent", "Talent Management" & "Managing Human Capital" has all become terms that pepper HR literature, but the definitions of what they consist of are often diverse and sometimes difficult to grasp from a practical and pragmatic standpoint.

Talent Management is everything connected to "optimizing" the People Resource to drive competitive advantage". Failure to manage an organization’s talent effectively will have  an  immediate  and direct impact on  the  bottom  line  results  in  following  ways:
- Avoidable replacement costs incurred
- More management time wasted in performance management and development.
Overlay all this information with the economic factors including a declining and ageing national workforce and it turns Talent Management from a "nice to do" into an "essential need" for organizations.
In order to find the root factors which affects the  effectiveness of Performance Management system we made a multiple causal diagram .With the help of this diagram we are trying to highlight the areas of Tata Steel’s PMS where there is a need of improvement. By the analysis of the conducted survey and the multiple causal diagram we found some areas where improvement can be made in order to make the system  enhanced and more effective. 

 

The areas where we found the weaknesses are-
•    Training need analysis
•    Personal Development plan
•    Linkage of Rewards And recognition with Performance Appraisal
•    Methods of Appraisal
•    Importance of Timing in Performance Appraisal and Feedback
•    Employee involvement in target setting
•    Participation of employees in the process
•    Safety policies
•    Discussion between superior and subordinate

Recommendations:

KRA Settings/Performance contracting:

1. Timely submission of performance contracting has to be ensured. In order to ensure this the HR department should convey the importance of doing performance contracting to the employees.
2. Expectation level for each rating should be clearly mentioned in the performance contract.
3. Prior to submission of performance contract discussion meetings could be held with concerned superior so that both are clear about the targets to be achieved.
4. Both superior & subordinate should maintain a critical incident diary, in which all records of the extra work done would be maintained so that at the end of the year these are considered while rating.
Midyear review:
1. Frequency of review could be quarterly or half yearly. The annual KRA’s can be broken into segments and then reviewed. This would make the mid year review or quarterly review more effective. Here the superior can make a note about to what % the final KRAs are met, and provide the subordinate with proper feedback.
2. The end year review should only be summation of quarterly reviews. This would help in releasing the pressure at the year end.
3. More rigorous implementation in terms of timeliness is required.
Performance dialogue between superior and subordinate:
1. Here the superior should spend considerable time with the subordinate and listen to all he has to say regarding his performance. Open discussion should be done on frequent basis.
2. Superior should also check the means used to achieve those targets.                                                                                                                      3. Sometimes manipulations can occur as to the use of means, presented but may not have used.

Talent review:


1. Much time is spent in deciding the ratings. Strengths and weaknesses of every individual should be highlighted and conveyed to them along with the ratings.
2. Officers should be allowed to present their own case in the talent review. The panel members can ask questions. By doing this superiors and subordinates would get to know each other well. This would make the talent review more relevant and acceptable. Ratings:
1. System of group evaluation should be there in departments where team work is necessary. Importance to be given on team building.
(i)  Each team can plan its own KPAs and assess their performance.
(ii) Self assessment can be done by the team and passed on to top level for   review.
2. Potential rating should also be given proper weight age.
3. There can be a 3 point rating scale instead of a 5 point rating scale. Less categorization of employees would ensure team work. Scope for comparison should be minimized. The bonus differential should also be minimized.
4. In case anybody disagrees with the rating, there should be a formalized appeal process for that.
5. The bell curve should be modified to accommodate good performers in specialist service group
6. If the KRAs are made specific and quantifiable the need for using the forced ratings may be reduced. It is used more to facilitate budgeting of salaries than to motivate and reward employees for a job well done.

Compensation:

1. Bonus should not vary much with the ratings. % of bonus needs to be modified. Dictated by the quota system.
2. Bonus can have two components
  (i) Bonus for team Performance.                            
  (ii) Bonus for individual performance

An organization like Tata Steel needs lots of emphasis on team performance. Since variable pay is completely individual in nature, the impact is lopsided.

Feedback:

1. Feedback should be immediate, much before receiving the bonus letters, otherwise it loses its relevance.
2. Superiors should be trained on giving candid feedback along with action plan. It should be substantiated by facts. He needs to spend time with each subordinate.
3. Performance counseling should be done in regular course of performance.
4. 360 degree feedback system to be implemented in departments where officers are required to interact with outsiders and other departments.

Personal Development Plan:

1. It should be properly implemented organization wide.
2. For PDP to be successful, strengths & weaknesses of each individual has to be clearly defined.
3. A mentoring & coaching process can be initiated to bring in a more flexible approach to work.

Training & Development:

1. Training Needs should be assessed properly by giving due importance to both potential and performance of an employee.
2. If provided, there is no systematic process to measure its effectiveness on the job. Training is only effective when it produces results. The results must be in the form of increased skills, knowledge, and ability level. The way to perform a certain task must improve after training is received. So evaluating training effectiveness is very important. This can be done by following methods;
(a) Reaction of participants or managers
(b) Test re test method
(c) Pre post performance method
(d) Rexperimental control method
3. Along with job rotation other off-the-job training methods should also be used. This is very important to retain good performers.
4. In Tata Steel, no formal training for raters were being held. However they were given some training indirectly by way of training in interview skills, competency assessment. Raters should be trained to conduct effective performance appraisals. E.g. training programs designed to eliminate common rating errors, programs focused on observation and recording skills.
Performance assessment system for people in study leave

In Tata Steel officers on study leave are given a rating of  3 i.e. competent. This is done to make the distribution of bonus easy. Therefore an average rating is given for the period he is not working for the organization.

I don’t think its good to rate an employee who is on study leave rating him average 3 because if he would have been on the job he could have performed more better. In fact he had the potential that was the reason the company send him for Management Development Program. So rating average would not justify him and this would demoralize him.

Rating the person on his academic performance is more justified. But again by  that how he can implement this knowledge in practical field cannot be judged. It would be better if we can develop a scale through which we can measure the practical implementation capacity of the acquired knowledge.

The institute where the employee is presently studying has a major role to play; they can be instructed to regularly provide feedback about the performance of the employee to the company. The feedback can be regarding regularity, punctuality, active participation in various activities, discipline, positive attitude, performance in various examinations.

A Behaviorally anchored rating scale (BARS) can be used to evaluate their performance. It consists of series of five to ten vertical scales – one for each important dimensions of performance identified. Dimensions in this case can be some of the critical incidents seen during their sabbatical. These incidents are placed along the scale and are assigned point values according to opinion of   evaluator. This method is extremely specific to the situation and focused, therefore it is known to reduce probable rating errors. One major advantage of   BARS is that personnel outside of the HR department participate with HR staff in its developments. In this case the institute where the officer is sent can participate with HR to develop the rating scale. Officers in study leave would be rated by the institute as they are in constant touch with them.

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