ICICI Bank is India's second-largest bank with total assets of Rs. 3,446.58 billion (US$ 79 billion) at March 31, 2007 and profit after tax of Rs. 31.10 billion for fiscal 2007. ICICI Bank is the most valuable bank in India in terms of market capitalization and is ranked third amongst all the companies listed on the Indian stock exchanges in terms of free float market capitalisation. The Bank has a network of about 950 branches and 3,300 ATMs in India and presence in 17 countries. ICICI Bank offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its specialised subsidiaries and affiliates in the areas of investment banking, life and non-life insurance, venture capital and asset management. The Bank currently has subsidiaries in the United Kingdom, Russia and Canada, branches in Singapore, Bahrain, Hong Kong, Sri Lanka and Dubai International Finance Centre and representative offices in the United States, United Arab Emirates, China, South Africa, Bangladesh, Thailand, Malaysia and Indonesia. Our UK subsidiary has established a branch in Belgium. 

1.    The Goal:
Our goal was to develop a model of commercially viable low cost housing project which can be implemented without GOVT. or NGO support, and is self supporting, so that it can be replicated in most of the Indian cities. The aim was to develop a model which has 3 basic elements, namely:-
(a) affordable (b) commercially viable and (c) expandable
2. The scenario:
Their is acute shortage of Houses in India especially in low income group. Almost all the players in real estate industry are concentrating on houses which can be bought by upper - middle class & / or upper class. Affordable housing, for BPL (Below Poverty Line), economically weaker section (EWS) or LIG (Lower Income Group) families, is not provided by any housing developer. Those, who are in the field of providing low cost housing, are doing it with the support of Govt. Agencies or NGOs.
3. The dream of urban poor:
Every one, every family has a dream to live in his own house. In the changing social scenario, economic development and due to disintegration of joint family system, the demand for housing is increasing every day. For economically sound people there are many alternatives provided by private developers, but a common man, for his housing needs, depends on Govt. project or projects subsidized by Govt. or NGOs. However despite all out efforts by Govt. & NGOs, these institutions are not able to coup-up with the rising demand of housing; on the other hand; the projects developed by private developers are extremely costly & are beyond the reach of a common man. Keeping this in view, the solution lies in developing a model where houses/plots can be provided to a common man at a reasonable / affordable price preferably on monthly installments. The monthly installment should not be more than 25% of his monthly income. It is a Herculean task to create such a model & also to keep, the quality of product, reasonably high. It is seen that most of such projects end-up in creating Slums ('chawls' and "Jhuggies"). It is therefore necessary that in such projects ample space for roads, schools, playgrounds etc. has to be provided so that quality of living is reasonably good secondly provision for basic needs i. e. electricity, water etc. should be well planned. Keeping this in view, I was searching for a housing project, which has all the above ingredient & is also commercially viable.
4. The word commercial viability:
Why am I using the word commercial viability? Because, unless a project is commercial viable it can not be replicated else-where. If a model is commercially viable any private developer can take it up, at any place in the country. Even before taking up this subject as my research project I was searching for such a project and had chosen this subject only after I could find such a project.
5. The actual project:
This project which we studied is situated in Jaipur (Rajasthan), ‘the pink city’.  This project is in it’s initial stage and even the management do not know that they are doing something unique, they are doing this project simply because they believe that it will give them huge profits and there will not be any difficulty in selling the project. The name of project developer is M/s Mayura Prime Estates Ltd ( here in after referred as the company) having there Registered office at Jaipur. It has come out with a unique scheme where a person can book a plot in multiples of 50 Sq. Yards and can also construct a house of 254 Sq. feet or 500 Sq feet (on a 50 Sq. Yard plot) as per the plan of company or get it constructed by the company. They are acquiring land just outside the limits of Jaipur Development Authority.My search for such project ended here, now my task was to study this project closely, find out the essentials which make such a project commercially viable, the hurdles in implementation and the solutions; and finally develop a model containing all the basic ingredients.  I could develop such a model, of course with the help of the executives and Directors of the company. This model can be replicated elsewhere also, with minor adjustments. I name this model as ‘JAIPUR MODEL’ as its base is situated in Jaipur city.
6. The Economic high-lights:
 Now let us see the basic economic high-lights of the project studied by us. The company is booking units of 50 sq yards (or in it’s multiples)  @ 700/- per Sq. Yard i.e. a plot of 50 Sq. Yard is costing only 35000/-. This amount can be paid in 4 installments (in 120 days) without any extra charge or can be paid in 30 or 60 installments with some extra charge (approx. 10 to 12% per annum). The installments are as low as Rs. 840/- per plot or in other words Rs 28/- per day. A daily wager earns about Rs. 100/- to Rs 200/- per day and he can easily afford this amount. The cost of house is kept at Rs 1.80 lacs for 254 Sq. feet constructed area & Rs. 3.50 lacs for 500 Sq. feet constructed area on a 50 sq yard plot. As this amount can be financed by banks (the company assures to assist the plot holders in this respect) the installment could be as low as Rs. 1440/- & 2800/- per month respectively (on a 20 years loan). Considering a family of 5 members with 2 earning members, even a Rickshaw puller can afford this type of house.

If size is the measure of dominance, then the Indian mutual fund industry can now boast on that. With the total Asset Under Management (AUM) increasing from Rs.1,01,565 Crores in Jan 2000 to Rs.5,67,601.98 Crores by April 2008, according to the Association of Mutual Funds in India (AMFI), the industry’s growth has been nothing but exceptional. It has indeed come a long way from being a single player, single scheme (US-64) industry to having 34 players and more than 480 schemes.
What has driven the growth? Numbers of factors have contributed to the surge in the industry’s growth. First and foremost, a buoyant domestic economy coupled with a booming stock market has been one of the major drivers of the growth in recent times particularly in the last five-year. Another significant factor facilitating this growth has been a conducive regulatory regime, thanks to increased effort by SEBI to improve market surveillance and protect investor’s interests. Further, incentives, such as making dividend tax free in the hands of investors have also provided strong impetus to the growth.
This research covers various aspect of mutual funds industry in India. Starting with basic concept of mutual fund and its advantages it would give detail about the growth of mutual fund industry in India, its present scenario.
It also throws some light on major mutual fund companies in India, the different types of mutual funds on the basis of structure, investment, load and schemes and also it covers the different phases of growth of mutual fund industry. Then it covers the calculation of NAV, the various investment plans, factor’s that help in calculating the mutual fund performance.
 In the end mutual fund analysis have been done on the basis of Standard Deviation, Beta, Alpha, R Squared, Treynor Ratio & Sharpe Ratio on various schemes like Equity based Funds, Debt based Funds, Monthly Income Plans, Cash Funds & ELSS Tax Saver Schemes.
Purpose of the Project:
This project provides better understanding to the reader by giving insights on Indian Mutual Fund Industry through comparative analysis of different Asset Management Companies and their schemes in India. To do a comparative analysis of five major Mutual Funds of India namely
•    Kotak Mutual Fund
•    HDFC Mutual Fund
•    UTI Mutual Fund
•    Reliance Mutual Fund
•    Prudential ICICI Mutual Fund
Objective of the Project:
For every problem there is a research. As all the researches are based on some and my study is also based upon some objective and these are as follows:
•    To give a holistic and a comprehensive view of mutual fund industry in India
•    Comparative study of returns given by various AMC Mutual funds on the basis of 6 parameters like Standard Deviation, Beta, Alpha, R Squared, Treynor Ratio & Sharpe Ratio.
•    To understand the risk profile of the customer
•    To know the awareness of investors about schemes provided by various AMCs
Conclusion:
After analyzing the mutual funds under 5 categories like Equity based, Debt based, ELSS Tax Saving, Monthly Income Plans & Cash funds under 6 parameters like Standard deviation, Beta, Alpha, R Squared, Treynor Ratio & Sharpe Ratio, I have come to a conclusion that there are different funds which are performing best under different categories. No fund is the best in all the categories.
Category    Fund
Equity Fund Scheme    ICICI Prudential Dynamic Plan- Growth
Debt Fund Scheme    HDFC HI- Short Term
ELSS Tax Saver     HDFC Tax Saver Scheme
Monthly Income Plan    ICICI Prudential MIP
Cash Fund    Kotak Liquid Instrument
So, it can be seen that ICICI Prudential is the best in Equity Fund Scheme & Monthly Income Plan but HDFC is the best in Debt Fund Scheme & ELSS Tax Saver Scheme. Kotak is the best in Cash Fund & when the NAV of past 3 years is compared T.I.G.E.R. fund is the best fund with a NAV of 45.64 and among these 5 funds Kotak Opportunities is the best fund with an NAV of 43.72 of the past 3 years.
Investors have added to their portfolios well-managed diversified equity funds with proven track records over longer time frames. On the basis of the performance of diversified equity funds and how domestic markets are placed, risk-taking investors would do well, who hold a larger portion of their portfolio in actively managed diversified equity funds.
Recommendations:
•    Diversify
•    One should diversify the investments between a few funds (the actual number depends entirely on the amount of investment). This strategy ensures that the portfolio is not dependent on the performance of one single fund. However, one needs to avoid over-diversification as that would achieve nothing.
•    Investor can also plan like one mutual fund of diversified equity plan, second mutual fund of balanced type and third one you can plan of debt type etc. In this manner the money will get diversified, risk is reduced and the investor will get excellent profit.
•    For Example: Rs 20,000 per month, it would be wise to opt for a maximum of three funds. Consider well rated large-cap funds, mid-cap funds and a balanced fund. The latter would provide the debt component and reduce the portfolio's downside risk.
•    Don’t just judge a fund by its NAV
•    Never judge a fund on the basis of its NAV. Also have a look at the Standard Deviation, Beta, Alpha, R Squared, Treynor & Sharpe Ratios & also its performance in the bear and the bull phase, and then invest in it. Only judging a fund by its NAV, is irrelevant while selecting the fund as it is the percentage gain or loss that matters.
•    Also look for past returns, dividend etc. the mutual fund has declared. If the investor has chosen equity or stock market related mutual fund, then he may go for SIP (Systematic Investment Plan) method. A risk adverse investor should avoid investing in the Sectoral funds.
•    New Fund Offer (NFO), a marketing device
•    AMC’s use NFOs to create excitement and push their funds. These schemes are launched because they are easy avenues to capture management fees and increase the fund house's asset base. These schemes are usually just clones of existing schemes, but with new peppy names flaunted to attract investors.
•    It is important for investors to understand that NFOs are merely marketing devices. There are a number of existing funds that have proved their mettle and investors should opt for them because they have a track record.

“A Report on Critical analysis of credit feasibility of auto companies in India by ICICI Bank (Car Loan)”
The market scenario is changing very fast and Banking Sector is became one of the most important parts of our life. The market is not the same as of thirty years back; especially the markets in metros are getting saturated day by day. It is the competition that has changed the market thereby the idea of any business. In this modern scenario one of the major tasks of the companies is to win the customer and it is only possible by providing them an utmost satisfaction, and also to search new areas/markets where they can sale their products/services in future.
This report incorporates sincere efforts to assist the ICICI BANK LTD. to know the potential customers and markets for ICICI Bank- (Car loan division) in the rural areas. I hope it will help the company to develop its future strategies.
Objectives:
•    To explore the feasibility of financing cars in rural areas.
•    Market feasibility in terms of current size and growth potential.
•    Identifying customer profiles/needs.
•    Develop a Business model based on extensive study/findings.
•    Identifying different distribution channels.
•    Repayment Process for the loan given to the rural customers.
•    Modus operandi of competition operation model.
•    To make Customized / Tailor made products.
•    To find out list of various documentations done by other finance companies to access the financial strength / ability of the customer.

Project work is a part of our curriculum that gives us the knowledge about the practical work in any organization and makes are stand in an organization. This also helps to understand & correlate the theoretical concepts better which remains uncovered in the classrooms. I have prepared this report in the process of my postgraduate degree in business management
The topic that has been taken for the project is "Mutual Funds an Investor’s Guide" which has been finalized by consultation with Faculty members of our department.
Finance is the need for organization, as any activity in business can not go without it. Also every investor wants a good return on their investment. Mutual funds are also a good investment option which gives are good return. But due to lack of knowledge of different mutual fund schemes they do not invest in these funds. In this project various mutual fund units along with their risk and return is discussed which helps investor in selecting the appropriate fund scheme.