The main problem for which this study has been done is to find out that –

To analyze the intervention of Information Technologies in the Banking Sector i.e. to see that whether the IT applications in the banking sector has proven to be beneficial for both, the banks and the customers or not and If yes is the answer to this question, then how is it been possible?  
Basically, this study involves understanding what changes have taken place in the industry since Information technology have become a essential part for the banks to compile with and work accordingly i.e. How the move has been helpful and advantageous for the industry as well as for customers in general and particularly in enhancing the competitiveness within the industry and what strategies the companies have adopted to respond to the adapt to these.

ICICI Bank is India's second-largest bank with total assets of Rs. 3,446.58 billion (US$ 79 billion) at March 31, 2007 and profit after tax of Rs. 31.10 billion for fiscal 2007. ICICI Bank is the most valuable bank in India in terms of market capitalization and is ranked third amongst all the companies listed on the Indian stock exchanges in terms of free float market capitalisation. The Bank has a network of about 950 branches and 3,300 ATMs in India and presence in 17 countries. ICICI Bank offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its specialised subsidiaries and affiliates in the areas of investment banking, life and non-life insurance, venture capital and asset management. The Bank currently has subsidiaries in the United Kingdom, Russia and Canada, branches in Singapore, Bahrain, Hong Kong, Sri Lanka and Dubai International Finance Centre and representative offices in the United States, United Arab Emirates, China, South Africa, Bangladesh, Thailand, Malaysia and Indonesia. Our UK subsidiary has established a branch in Belgium. 

Objective of Report
Objective of this report is to understand and analyze the brand ‘Fair and Lovely”.
To understanding the marketing strategy of any product, 4p which are Product, Price, Place & Promotion important to understand. But in all of them Promotional strategy is very important aspects. The effectiveness of promotional strategy should be outstanding from the company side and its affect the consumer minds & perception. This report will also include the product, price, distribution of the brand.

I always had the curiosity to know how the white goods  like laser printer reaches to the final consumers who are the channel partner, how they are involved in this activity ,what is role and responsibility of the intermediaries. In these research lots of thing I have learnt which has strengthened my ability to know something about distribution channel.

First of all I have researched the following thing

1.    Role and responsibility of channel partner
2.    Who are the target audience of laser printer

Comparative Study of Performance Management System of Various Sectors and Its Effectiveness at Tata Steel

Objective:

•    To study the Performance Management System existing in various organizations and to do their comparative study.
•    To compare the PMS of Tata Steel with other organizations.
•    To evaluate the effectiveness of PMS of Tata Steel.
•    To summarize these observations and show meaningful conclusions so as to offer suggestion and recommendation to the management for higher effectiveness.