Anil Dhirubhai Ambani Group (ADAG) announces the acquisition of 100 percent shareholding in AMP Sanmar Life Insurance Company Limited. Reliance Life Insurance Company Limited is officially launched on February 1, 2006. This was after obtaining the required regularity approvals from the Registrar of Companies and the Insurance Regulatory and Development Authority. Reliance Life Insurance is the part of the Reliance Capital. Reliance Life Insurance has plenty of plans on the anvil. It has also 118branches, with strong presence in South and a bouquet of products catering savings protection and investment need of individuals and corporate. The head-office of it is at Chennai. The company has already added 600 employees in addition to the 1000 plus staff of the erstwhile AMP Sanmar Life Insurance Company Limited. Reliance Life Insurance aims to be the consumer’s preferred life insurer by understanding and meeting his needs.
Think Bigger, Think Better!

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The life insurance and pension sector is set for rapid changes and growth in the coming years. In order to do well in the long run, a company must excel in delivering service, building trust and offering new products.
There was a study of various life insurance companies and questionnaire was prepared to study the working and consumer preferences about life insurance. A study of life insurance was done.
The downward movement of premium rates (if any) as a result of competition has not been factored into the assumptions.
Size of the market would suggest the nature of the challenge before the various channels; the channels would in turn impact the size that can be achieved
Finally the conclusions were drawn out of the data collected through various sources.

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Insurance Co-Analysis of Unit Linked Insurance Plan life insurance ICICI Prudential (Case study: ULIPs of ICICI-Prudential)
Aims / Objectives:
•    To analyze the importance of ULIP  from the ICICI Prudential point of view
•    To know portfolio management  in ULIP
•    To analyze the fund options of ULIP (like equity, debt or balanced)
•    To evaluate the effectiveness of ULIP
•    To know the various challenges, which are being faced by the ICICI Prudential in terms of ULIP

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