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Skyline Business School |
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Skyline Business School |
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Issue:30
Advertising & Marketing
Nielsen Media Research, whose ratings have been used for
decades to help set TV advertising rates, provoked protests recently when it
announced plans to introduce a ratings system that its critics say would severely
undercount black and Hispanic viewers.
Source: The New York Times, May 10, 2004
In one of the largest recent consolidations of a worldwide marketing account, HSBC Holdings, the London-based bank, decided yesterday to unite its
disparate assignments at agencies owned by the WPP Group in London. HSBC spends
about $600 million a year on advertising, direct marketing and other methods of
communicating with current and potential customers. The decision was a blow to the
Interpublic Group of Companies in New York, the owner of Lowe & Partners Worldwide.
Source: The New York Times, May 10, 2004
Recent findings by AC Nielsen's TAM have established the fact
that brands weaved as backdrop ads or talked about by characters in TV serials are getting
increasingly more attention than conventional 30-second ad spots.
Source: The Times of India, May 8, 2004
Television
Universal Studios, which has thrived despite a
revolving door of corporate owners, has joined with NBC to form the latest media
conglomerate, a combination of film and television assets set to rival Time Warner Inc and
Viacom Inc in industry clout. The deal brings together television's top-rated network
among the 18-49 age group, which advertisers try hardest to reach; a major movie studio; a
television production studio; a handful of cable TV channels including USA, Sci-Fi, CNBC
and Bravo; and a group of 29 television stations.
Source: Hindustan Times, May 14, 2004
In a major promotional initiative to broad base its viewership in India, National Geographic Channel, which has a penetration of 24 million
C&S homes in India, has signed up Bollywood star Akshay Kumar to host its new show
'Seven Deadly Arts with Akshay Kumar'.
Source: The Brand Reporter, May 1-15, 2004
Pakistan's news consumption has been changing with the growth
of private television stations since 2001. Over the last four years, private television
channels have been bringing Pakistan's viewers information about their own country for the
first time.
Source: Financial Times, May 12, 2004
Print
HT Next, Hindustan times' attempt at getting young people to
read newspapers, was launched in Delhi last week, priced at Rs 1.50. The vice
president (marketing) Anand Bharadwaj said, "The idea backed by research, is to grab
the young with what they tend to read first in a newspaper: entertainment, sports and
lifestyle news." He expects the paper to hit 50,000 copies in the first two weeks.
Source: Businessworld, May 17, 2004
According to sources in the I&B ministry, the significant issues
on which work has been initiated but no decision taken yet, include allowing funds from
FIIs in the print media and in TV channels, with reference to news and current
affairs. The next government will also have to take a call on framing a policy on content
regulation, framing downlinking guidelines for channels, and drawing up a new rulebook for
private FM radio. Also, a decision to permit foreign business publications to print Indian
editions cannot be ruled out, said a government official.
Source: The Financial Express, May 13, 2004
Radio
Recently, the IMRB car-track survey rated Radio Mirchi as the
number one station in Mumbai, while AC Nielsen ORG-Marg Survey rated Radio City as
the top radio station.
Source: The Hindu Business Line, May 13,
2004
TRAI is planning to prepare a separate consultation paper on
community radio on FM. An open house was held to gather views and opinions on the
Amit Mitra Committee recommendation on FM radio privatisation. The session invited views
on radio licensing procedures, looked at the issues regarding structure of the licence fee
and the geographical area of licences.
Source: Business Standard, May 12, 2004
The I&B Ministry is holding talks with banks to explore the
possibility of encashing the bank guarantees of FM radio companies operating out of
Mumbai which have defaulted in payment of the annual licence fee. Senior Government
officials said that while stay orders have been obtained from High Courts in Chennai,
Kolkata and Delhi, the Bombay High Court has given the Ministry permission to encash the
bank guarantees. "Our officials are meeting up with the banks which have provided the
guarantees to explain the position to them," they said.
Source: The Hindu Business Line, May 8,
2004
Films & Cinema
Bollywood appears to be heading into a busy season
over the next four to six months, with several films - big budget and small - awaiting
release-Rs 35-crore Lakshya (a UTV project), directed by Farhan Akhtar along with a
low-budget Rs 3.5 crore yet to be named film from Balaji Films, a subsidiary of Balaji
Telefilm Ltd. Mukta Arts Ltd is in the process of completing Kisna, a Rs 25-crore project,
expected to be released in November.
Source: The Hindu Business Line, May 9,
2004
Another big budget film, Swades (a Rs 30-crore co-production project
between UTV and Ashutosh Gowarikar) is due for release in August. Also Yash
Chopra's Hum Tum, a large budget film, is coming up for release shortly. The Rajshri
Group, known for blockbusters such as Maine Pyar Kiya and Hum Aapke Hain Koun, is scaling
up film production during 2004. The Group is in the midst of a Rs 15-crore film project,
Uuf Kya Jadoo Mohabbat Hai, which is slated for release shortly.
Source: The Hindu Business Line, May 9,
2004
K.C. Bokadia Films, a stock market listed entity, is looking at
higher number of films. Between July and December 2004, Bokadia Films plan to
release four films - Challenge (Sunny Deol and Tabu); Ek Hasina Ek Diwana (Govinda,
Priyanka Chopra); We Are Friends (Jackie Shroff); and Limit (Neha Dhupia). "I am
looking at providing production services to any film-maker on 50:50 revenue sharing
arrangement," said K.C. Bokadia, Chairman K.C. Bokadia Films.
Source: The Hindu Business Line, May 9,
2004
Compact Disk India Ltd, which is into animation, has
announced plans to produce a Hindi film, Friends Forever, at a budget of Rs 10 crore.
Source: The Hindu Business Line, May 9,
2004
Internet & New Media
A growing number of big content companies are putting programming
from "regular" TV out on the web. Walt Disney, which also owns ABC and
ESPN, has been especially aggressive in this regard. So has the BBC, which already has
most of its radio broadcasting online. It announced last week that it would be putting
much of its TV up, too-though initially as a very limited test inside the UK.
Source: The Wall Street Journal, May 11,
2004
Compiled by
Saurabh Marya, BA (Mass Comm)-MAHE-L1-S2
Kumar Gandharva Mishra, BA (Mass Comm)-MAHE-L1-S2
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