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Skyline Business School |
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Skyline Business School |
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Issue:29
Advertising & Marketing
Radio Lions, a new award category dedicated to the best in
radio advertising, will be introduced in 2005 as part of the Cannes Lions
International Advertising Festival. The purpose of this new category is to raise the
profile of radio creativity to the high standard reached in the other categories judged in
Cannes. "The festival aims at elevating radio as an important element of the media
mix," said festival chairman Roger Hatchuel. A seminar will be presented this year by
the Radio Advertising Bureau in the UK as a launching platform for Radio Lions next year.
Source: The Economic Times, May 7, 2004
The first Mirchi Kaan awards for radio advertising was recently
organised by India's largest private radio network, Radio Mirchi. Rediffusion DYR's
executive creative director, Adrian Mendonza won an award for Daikin air conditioners.
Prasoon Joshi, national creative director, McCann Erickson got a lot of stage time with
the agency winning the prestigious Radio Agency of the Year trophy besides, bronzes for
Alpenliebe and Chlormint; a silver and a special crystal award for Dabur Chyawanprash.
Joshi himself won the Radio Writer of the Year - and considers his performance at the show
a return to roots of sorts: "I have been brought up on radio and initially built my
portfolio on it. I'm happy with our performance."
Source: The Times of India, May 4, 2004
Television
The kids' channel from UTV has given commissioning letters to
16 production houses for 27 pilots, which the channel will consider for telecast
once it is on air in a few months from now. According to Purnendu Bose, COO, Hungama TV,
the reason for commissioning so many programmes is on account of the need to be prepared
during launch. "With more than eight hours of original programming everyday, our
intent is to be armed with a strong line-up of programmes across genres that appeal all
sub-segments within our target group," he says. Production houses roped in to create
pilots include Eagle Films, Garima, Contiloe Films, Picasso, Edit 2 and In-house. The
channel has plans to provide content based on age groups, with specific dayparts set aside
for children of different ages. UTV itself will be a major content provider, with the
channel brass turning to a governing council of 15 children for opinions and ideas.
Source: Agencyfaqs.com, May 7, 2004
The ZEE Group is using an innovative way to promote its movie
channel, ZEE Cinema, as well as its DTH services. The company is employing
interactive mobile vans that would travel across rural areas in the northern and western
Indian states and showcase movies everyday at 8.30 pm. >From the first week of May,
these vans would cover states such as Maharashtra, Madhya Pradesh, Uttar Pradesh,
Uttaranchal, Haryana, Punjab and Himachal Pradesh. Talking about the initiative - 'Aa Gaya
Cinema' - Yogesh Radhakrishnan, head, ZEE Cinema, said, "Aa Gaya Cinema is an
initiative that is the first of its kind, where ZEE Cinema will feature live movies across
its key markets on specially crafted vans. In this month-long initiative, our team will
interact with viewers and get live responses from them."
Source: Agencyfaqs.com, May 6, 2004
Rejecting the request of the Ten Sports to give a quietus to its row with Doordarshan on
the telecast of Indo-Pak cricket series, the Supreme Court has asked
the Dubai-based channel to give details of the advertisement revenue it got during the
telecast. A Bench asked the sports channel to file within two weeks all
"release orders" on advertisements received by it during the 38-day series. The
court had earlier in an interim direction asked the Doordarshan to deposit Rs 50 crore
with the Registry of the Court while allowing simultaneous telecast of the cricket matches
on Ten Sports and the national network. In a surprise move, the Dubai-based channel sought
release of part of the money deposited by DD in the court saying it was facing a cash
crunch situation and would like to take a part of the cash against bank guarantee. The
Bench rejected this plea but asked the DD also to give details of the advertisement
revenue it got during the telecast of the first two matches of the series.
Source: The Economic Times, May 6, 2004
Rajat Sharma's India TV promoted is all in talks to strike a
strategic alliance with a big media house, which itself is launching two channels
soon. Targeting a break even in the first year itself, India TV plans to launch more niche
channels to have a bouquet of channels of its own. Starting on May 20, India TV has roped
in Maneka Gandhi to anchor an environment related show. According to Rajat Sharma, the
chairman of India TV, Hindi news channels are sensationalising news and killing human
emotions for petty gains.
Source: The Economic Times, May 5, 2004
B4U Television Network has changed the leadership of its creative
team. Yugander has quit from the post of creative head of B4U. He has been replaced
by Kalid Sayed. Yugander was made the creative head of music and movies channels exactly
one year back. Before that he was looking after the promos only. On his future plan, he is
toying with the idea of directing a movie. He has already formed a production company and
is currently working on the script for an English movie.
Source: Indiantelevision.com, May 4, 2004
Films & Cinema
UTV has expanded its film operations, opting for the
movie studio model, which includes international and national theatrical distribution. Two
of the big movies watched by the industry are being launched by UTV with this model.
Lakshya, directed by Farhan Akhtar, is being distributed by UTV in North America, while
Ashutosh Gowarikar's Swades will be distributed nationally and internationally by UTV. UTV
is setting up a seven-city national distribution network. It is also setting up offices in
New York for distribution in North America while London will be its Europe headquarters.
The company has also bought distribution rights for Hyderabad Blues II. UTV chairman
Ronnie Screwvala however insisted the film business would be limited to 30% of the
company's entertainment portfolio with TV content production playing a dominant role.
Source: The Economic Times, May 5, 2004
Following a tie-up between Times Internet Limited that runs the
popular youth portal, Indiatimes, and the Films Division of Ministry of Information &
Broadcasting, people would be able to watch documentaries and films by celebrated
Indian directors like Satyajit Ray, Adoor Gopalakrishnan, Girish Karnad on mobile
handsets, desktops or PDAs. They would now have easy access to digital footage from over
8,000 titles of documentaries, short films and animation films available with Films
Division's archives.
Source: The Times of India, May 7, 2004
Miscellaneous
Vivendi's chief executive Jean-Rene Fourtou recently
announced that he intended to keep the company's structure as a media and
telecommunications conglomerate for the time being, and did not believe Vodafone
would try in the near term to take it over. Fourtou, who took over in 2002 to repair
Vivendi after its former CEO Jean-Marie Messier led it on a damaging expansion spree,
repeated his contention that the combination of disparate assets made financial sense.
Source: The Economic Times, May 7, 2004
Compiled by
Saurabh Marya, BA (Mass Comm)-MAHE-L1-S2
Kumar Gandharva Mishra, BA (Mass Comm)-MAHE-L1-S2
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