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Skyline Business School |
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Skyline Business School |
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Issue:28
Advertising & Marketing
GroupM, the holding company of the WPP media brands, has
brought in effect some key management changes that are tied to the company's
overall objective of evolving with the times. Uppermost, as indicated by Ashutosh
Srivastava, managing director, MindShare, is the need to scale up and fast-track several
new projects, calling for the redeployment of senior managers in the company, who will
oversee operations on the new ventures. "We undertake the career development of our
workforce, attempting to understand their aptitude and inclination," says Srivastava.
Source: Agencyfaqs.com, Apr.30, 2004
Union Health Ministry officials said that State governments have
been asked to bring down their tobacco-related hoardings and advertisements by
April 30. On dealing with surrogate advertisements, the official said: "Line
extensions in business will require some broad thinking. One will require more creativity
to tackle the tobacco industry." Given that the ban has not taken tobacco majors by
surprise, most of them have worked on strategies that do not involve mainline advertising.
>From creating surrogates to setting up new business ventures to extend brand names of
their tobacco offerings, tobacco companies have been gearing up for the ban, according to
the advertising fraternity. Revenues from tobacco-related advertising are estimated at Rs
250 crores.
Source: The Hindu Business Line, Apr.29,
2004
Television
Many of the favourite musicians of those in the age group of
25 and upward may soon be brought into the living rooms of Indian homes by international
music channel VH1, which is owned by MTV Networks. One of the most common refrains
of adult audiences of pop and rock across the world has been that MTV increasingly caters
to a teenage audience. VH1 is a channel that takes off where MTV leaves. Leading industry
sources confide that the channel is poised to make its foray into Indian television homes
in the next few months and may become part of the bouquet of channels of One Alliance, the
distribution joint venture between Sony Entertainment Television and Discovery Networks.
In India, VH1 would possibly fit into the slot of Western rock and pop that MTV vacated to
become more of a Bollywood song and Indipop channel with VJ-driven programming.
Source: The Hindu Business Line, Apr.29,
2004
Kids channel Nickelodeon has renamed itself as Nick, while
simultaneously adding a twelve-hour Hindi feed every day between 8.00 am and 8.00
pm. Through a dual audio feed Nick has been gradually stepping up its Hindi content from
four hours in 2003 to eight hours in early 2004, and now to twelve hours. The channel,
along with its sibling MTV, has also recently joined the One Alliance distribution
Network. Recently, Nick launched its first marketing initiative with Saif Ali Khan, and it
plans to do a lot more programming around Bollywood.
Source: Agencyfaqs.com, Apr.29, 2004
Appearances of Sai Baba and live discourses of Brahmakumaris from Mt Abu will now be
telecast live, thanks to new aggression in content aggregation by
Jagran, the 24-hour religious channel from the Zee stable. It has also tied up with
T-Series for exclusive access to the latter's programming. The latest fare on religious
channels is designed to draw youth. Breaking out of the sermons and satsangs mode, Zee's
Jagran is making the most of this with alternate lifestyle programming, live coverage of
religious events like the Maha Kumbh, films, serials and even talk shows.
Source: The Economic Times, Apr.24, 2004
Business Channel CNBC-TV18 has increased Hindi programming on
the channel with the launch of a one-hour news show Aaj Ka Karobar on April 19 at 6.00 pm.
The show comes in addition to the live Hindi updates and programmes during the day
targeted at viewers conversant in the national language. The show will extensively cover
the personal finance sector with veteran journalist and ex-India Today hand Vivek Law,
besides dwelling on the stock markets, health, entertainment, commodities et al.
Source: Agencyfaqs.com, Apr.23, 2004
Popular television presenter Rajat Sharma promoted 24-hour Hindi
news channel India TV went on air early this week, starting with a trial,
three-hour run focusing on election specials. The full-scale launch is scheduled for the
third week of May 2004. The channel has brought in well-known journalist and editor Tarun
Tejpal (Tehelka) to co-host a programme called Chunnav Ki Baat. The programme would
feature election news and direct interfaces with politicians, along with in-depth
reporting on constituencies and campaign activities. Speaking about the uniqueness of the
channel, Sharma says, "Responsible reporting supported by world-class technology,
fresh faces and an international look will make India TV different."
Source: Agencyfaqs.com, Apr.22, 2004
Print
With a view to capture a larger share of the readership in the Uttaranchal region, Dainik Jagran is planning to launch a Nainital edition from Haldwani.
The launch is scheduled sometime during the end of the first quarter of financial year
2004-2005. The yet-to-be-launched Nainital edition will be Dainik Jagran's second edition
in Uttaranchal.
Source: Agencyfaqs.com, Apr.29, 2004
Rajasthan Patrika has launched another edition from Pali.
This would be the newspaper's 15th edition, and comes on the heels of the launch of the
Surat and Chennai editions. The publication has also put in place a team of editors and
journalists to deliver late night news to readers.
Source: Agencyfaqs.com, Apr.28, 2004
Radio
A major inter-ministerial brainstorming session with wide participation from
multilateral and bilateral organisations, NGOs, academics and experts is scheduled for
early May, with an eye on extending what is essentially
"campus" radio to specific communities through social organisations. The
possibility of permitting value-added services like radio browsing, capacity-building for
content generation to cater to the uplift of society, plausible linkages to the local
development planning as well as business models-including sponsorship-to sustain the
activity and self-regulatory norms would be discussed. The ministry, in collaboration with
the UNDP and UNESCO would study "international" experiences at a two-day
workshop and with support from AIR, Broadcast Engineering Consultants India Ltd (BECIL)
and NGOs would come up with a fresh policy.
Source: The Economic Times, Apr.30, 2004
Compiled by
Saurabh Marya, BA (Mass Comm)-MAHE-L1-S2
Kumar Gandharva Mishra, BA (Mass Comm)-MAHE-L1-S2
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