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Skyline Business School |
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Skyline Business School |
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Issue:26
Advertising & Marketing
In a strategic move, WPP's media parent company GroupM has launched
a new global media network called 'MAXUS'. In fact, the new network is being
created through a consolidation of GroupM's existing media assets, including the
operations of Maximize. The launch will be effective from Thursday in 14 countries across
Asia Pacific. In India, since Maximize has been operating as an independent brand under
the GroupM umbrella, it will now be rebranded and repositioned as MAXUS. As for the
rationale behind the new network, GroupM's global CEO, Irwin Gotlieb, said: "The
creation of MAXUS is a strategically important step towards realising the growth and
market share objectives that will ultimately drive greater benefit for all our clients.
MAXUS will leverage the resources, expertise and buying power of GroupM within a culture
that is shaped by client needs".
Source: The Financial Express, Apr.16, 2004
Political parties can now advertise freely on television channels
with the Supreme Court on Tuesday appointing the Election Commission as the sole authority
to certify the ads. A three-judge Bench said that political parties, contesting candidates
or any other person intending to insert ads in the electronic media would have to submit
contents of the advertisement along with its transcript to the EC or its nominated
official for clearance. The EC has been empowered to seize the equipment of the TV channel
or the cable operator showing illegal advertisements. The order shall remain in force from
April 16 till May 10.
Source: The Hindu Business Line, Apr.14,
2004
Television
According to the data released by Television Audience Measure (TAM) for March 28 to April
3, NDTV 24X7 has retained the top slot with a 43.8% market share
among English news channels, followed by CNBC with a market share of 31.3 %, BBC
with 12.5% Headlines Today with 9.4% and CNN with a 5.1% market share in the northern
region. In the Hindi news channel category, Aaj Tak has retained the number one slot with
a 29.2% share followed by NDTV India with an 18.2% market share. In the region comprising
Punjab, Haryana, Chandigarh and Himachal Pradesh, NDTV stands at number one with a market
share of 28.4%. Aaj Tak who had been the leader in the Hindi news category has become a
distant third with a share of 19.8% whereas ZEE News has taken the second slot with a
21.9% share.
Source: Business Standard, Apr.16, 2004
ZEE Telefilms Ltd has posted a net profit of Rs 87.6 crore in the
4th quarter of fiscal 2004, an 8.4% increase over the Rs 80.76 crore in the
corresponding quarter last year. These numbers are after consolidating the financials of
ETC Networks Ltd and Padmalaya Telefilms Ltd for the 4th quarter. CMD Subhash Chandra,
said: "The 4th quarter witnessed continued recovery in advertising business, growing
6 per cent to Rs 183.6 crore (Rs 173.2 crore). This was achieved despite diversion of
advertising spends to cricket. We also achieved 21% growth in domestic pay revenues.
Source: The Hindu Business Line, Apr.16,
2004
National broadcaster Prasar Bharati on Thursday sought details of
the revenue benefits to Ten Sports as a result of the matches being available on
Doordarshan as well. The two broadcasters were to submit an assessment of the revenue
losses to the Supreme Court on Thursday. A Supreme Court bench asked Taj India (Pvt) Ltd,
the Indian subsidiary of Ten Sports, to file all relevant documents pertaining to the
query raised by Prasar Bharati on or before May 3. Taj TV disputed the query. It said it
had earned no additional revenue as a result of the simultaneous telecast of the series on
Doordarshan.
Source: The Hindu Business Line, Apr.16,
2004
The trend of English movies being dubbed in Hindi seems to be
picking up with English movie channel - HBO - also following suit. For the first
time, the channel will air three movies - The Mummy, The Mummy Returns and The Scorpion
King - all dubbed in Hindi. While this is the first time with HBO, country manager, Shruti
Bajpai said that there would be no special block for such movies.
Source: The Hindu Business Line, Apr.16,
2004
New Delhi Television Ltd has been valued by the market at around Rs
350 crore, based on the company's projected paid-up capital base of over 5.11 crore
shares and the IPO price band of Rs 63-70 per share (Rs 4 face value). The company will
raise Rs 109 crore through the initial offering, which will consist of fresh shares and an
offer for sale. At least 60% of issue will be allocated to qualified institutional buyers,
while 15% will be offered to non-institutional buyers and the balance 25% to retail
bidders. About 8.26% of the issue is reserved for NDTV employees.
Source: Business Standard, Apr.14, 2004
Radio
The Telecom Regulatory Authority of India on Wednesday released a
consultation paper for the second phase of private FM radio. The paper dwells on
issues like type of licence, service area, duration of licence, rollout obligation,
licensing process, entry and licence fees, multiple licensing, programme content,
networking and migration. The paper asks whether there should be any stipulation on the
type of content to be carried on each licence, whether the licence should be city-wise or
on regional/national basis; On the quantum of entry and licence fees, the paper asks how
the entry fees should be set? The Trai paper has sought industry's views on lifting of
curbs on airing of news and current affairs. The consultation paper also asks whether
licensees of phase I should be allowed to migrate to phase II, and if so, on what
conditions?
Source: The Financial Express, Apr.15, 2004
Internet & New Media
Activision has announced that it will team up with Nielsen
Entertainment to develop a new initiative. This will allow video game companies in
the US to supply advertisers with audience measurement metrics to help them assess the
impact of in-game ad exposure. A company release informs that the new initiative will
provide tools for advertisers to effectively measure everything from ad exposure to
demographics to audience recall when it comes to video game use.
Source: Indiantelevision.com, Apr.10, 2004
Films & Cinema
With IMAX movies getting good response in India, the Canada-based
IMAX Corporation sees setting up of 20 theatres in the next five years in major cities.
"Three IMAX theatres will come up in New Delhi. AEG group has got three licences for
setting up IMAX theatres there," Mr Larry T O'Reilly, Senior Vice-President (Theatre
Development and Film Distribution) of IMAX Corporation, said. He said response to the new
film-viewing experience had been tremendous in India in general and Hyderabad in
particular. Mr O'Reilly was in the city in connection with the launch of Into The Deep,
the first IMAX-3D film to be shown in South India, at Prasads IMAX multiplex.
Source: The Hindu Business Line, Apr.16,
2004
Music Industry
The Indian music industry recorded huge declines in revenues
in 2002 but in 2003 it was able to stabilise at Rs 1,040 crore, according to an
estimate by Ernst & Young. It put the global music industry's decline in 2003 at nine
per cent at $28.2 billion. Piracy has taken on a new dimension with newer technologies,
according to Nina Engineer. She works with Julio Ribeiro, former police commissioner of
Mumbai Police, on music piracy crackdown. During 2003, the music industry saw an increase
in the growth of the burnt CD piracy, a FICCI-Ernst & Young study said. Law firm
Amarchand Mangaldas had suggested changes in law as well as awareness programmes to combat
piracy.
Source: The Hindu Business Line, Apr.15,
2004
Compiled by
Saurabh Marya, BA Mass Comm' (1st year)
Kumar Gandharva Mishra, BA Mass Comm' (1st year)
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