 |
Skyline Business School |
 |
|
Skyline Business School |
|
Issue:25
Advertising & Marketing
In the wake of a multi-agency pitch held in Chennai, Hakuhodo
Percept has bagged the estimated Rs 6-7 crore advertising duties (both creative and
media) of furniture retailer Style Spa, previously known as Gautier India. The account was
earlier in the care of RKSwamy/BBDO. The pitch was apparently contested by a handful of
agencies including O&M India and FCB-Ulka Advertising, although it is not clear if
ex-incumbent BBDO defended the account. Incidentally, this is the second piece of business
that has moved out of RKSwamy/BBDO within a week, the first being the creative duties of
Cream Bell ice creams in Delhi, which moved to Contract Advertising.
Source: Agencyfaqs.com, Apr.6, 2004
WPP Group-agency rmg david, the Indian agency has struck a
"working alliance" with associate WPP agency Batey Advertising to handle
the India-specific advertising of the latter's Singapore Tourism Board account. The
Singapore-based agency - founded by creative stalwart Ian Batey, and best known for the
long-standing 'Singapore girl' campaign for Singapore International Airlines - is the
global communications partner for Singapore Tourism.
Source: Agencyfaqs.com, Apr.5, 2004
The Election Commission has decided to form a committee, to be
headed by a deputy election commissioner, which will clear all political advertisements
for both the print and electronic media. "All national and recognised political
parties will have to submit advertisements for a pre-telecast clearance 10 days ahead of
the scheduled telecast," EC sources said.
Source: Hindustan Times, Apr.5, 2004
Television
According to data from TAM India for the last five months, the share of Hindi news channels has consistently been on the rise. "In the last one year, the viewership of the news channels
has grown by 3.5% to 4%," said G. Krishnan, CEO, TV Today. The advertising pie also
grew from about Rs 200 crore to Rs 375 crore in a year's time. However, the English news
channel share hovers around 0.3% of all channels available in C&S homes with NDTV 24x7
leading the pack followed by business news channel, CNBC.
Source: The Hindu Business Line, Apr.8,
2004
Siddharth Jain of Zee Turner Pvt Ltd has been promoted to chief
operating officer. Besides working on growing the bouquet, he will also be
responsible for the marketing and corporate communications functions of the company and
will provide direction to its marketing efforts. He will continue to oversee distribution
sales for the company.
Source: The Hindu Business Line, Apr.8,
2004
FIIs and NRIs have bought some shares of TV Today Network from the
secondary market. The investment by FIIs/NRIs has also come to the notice of the
National Stock Exchange, where the shares of the company are listed. NSE in a notice to
its members has said that they should inform their clients to disinvest the shares of TV
Today purchased by them. Source: The Hindu
Business Line, Apr.7, 2004
The Centre has cleared Zee Telefilm's plan to
issue Rs 480 crore foreign currency convertible bonds (FCCBs) to two foreign
companies. Zee Telefilms plans to issue the FCCBs to two overseas corporate bodies,
Delgrada Ltd of the Virgin Islands and Wakefield Holdings of Mauritius.
Source: Business Standard, Apr.7, 2004
Rupert Murdoch, who has taken US citizenship and has lived in the US since the 1970s, said
News Corp Ltd. would shift its corporate headquarters from Adelaide
to New York and move its primary share listing to the New York Stock Exchange to
boost access to US capital markets. News Corp, which includes 20th Century Fox film
studios, the Fox News Channel, scores of newspapers and a swathe of pay-TV businesses from
BSkyB to DirecTV, earns more than 75% of its profits in the US.
Source: The Hindu Business Line, Apr.7,
2004
Broadcasters such as Star India and Sony Entertainment Television
(SET) are in the process of tying up with various telecom service providers to
generate additional revenues using wireless technology such as SMS and phone votes. And
this initiative is expected to take off with the launch of two reality shows-The Indian
Superstar on Star Plus and Pop Idols on Sony-later this year. According to sources in Star
India, revenues from interactivity using mobile phones would be the third income component
to the broadcasting business, apart from subscription and advertising earnings.
Source: The Hindu Business Line, Apr.5,
2004
Kabel Deutschland agreed to buy its three main rivals in a
€ 2.7 billion ($3.3 billion) deal that would create a single German cable television
network, the country's biggest cable operator said today.
Source: The Economic Times, Apr.5, 2004
Print
The Times Group has officially announced its 50:50 JV
partnership with electronic media giant BBC, which has
a considerable stake in the publishing business as well. Speaking at a press conference
Peter Phippen, managing director, BBC Worldwide Ltd, said, "We already have a
long-established track record in India, but we have been looking forward to an entry into
the publishing market in the country. Following the JV agreement, all the 31 titles of the
Times' magazine business would come under the JV group. When asked about the Group's
properties and associated events such as the Femina Miss India Contest and the Filmfare
Awards, Vineet Jain, managing director, Bennett, Coleman & Co Ltd, said, "The
Miss India Contest event would be organized by the Times Group, but the licensing would be
approved by the JV group."
Source: Agencyfaqs.com, Apr.9, 2004
Finance minister Jaswant Singh has approved the proposal of Pearson
Overseas Holdings of the UK to pick up a 13.85% stake (83,73,638 shares) in Business
Standard Ltd, following the recommendation of the Foreign Investment Promotion
Board (FIPB), which met on March 29.
Source: Business Standard, Apr.7, 2004
Radio
The TRAI has recommended the deferment of licence fee for the
private FM radio companies. They were due to pay the licence fee for the next
year's operation by this month end. The regulator has taken this opinion in view of the
impending final decision on a policy recommended by the FM radio committee headed by Amit
Mitra. The final recommendations of TRAI will address the issue of the licence fee payable
as well as the relevant interest rate. It said it had been in the process of preparing a
consultation paper on the FM radio sector after consultations with stakeholders.
Source: Business Standard, Apr.7, 2004
Internet & New Media
Vodafone, the UK mobile phone carrier, said it had signed an
agreement with Warner Brothers to bring entertainment and information to its
Vodafone Live customers across the world. Vodafone and Warner Bros Online will collaborate
on the development of "made for mobile" content, created exclusively for
wireless platforms, which will include video content. Vodafone Live is the mobile
operator's data services platform that incorporates news services such as picture
messaging and entertainment gossip.
Source: Business Standard, Apr.6, 2004
Films & Cinema
Yash Chopra's latest project, 'Hum Tum' and Akbar Khan's 'Taj
Mahal', will be among the first Hindi films to officially make their way into Pakistani
territory. Lahore-based Evernew Entertainment has
signed MoUs for distributing the films in Pakistan, covering both video and theatrical
rights. According to Ram Mirchandani, general manager-motion pictures, UTV, the
territories of Karachi, Lahore and Islamabad could bring as much as 40% of the current
pirated market in Pakistan to the Indian film Industry. Evernew had also announced earlier
a joint venture film production with Karma Films. Source: The
Hindu Business Line, Apr.6, 2004
Vas Animation, a diversified company, will
shortly launch 3D animation cartoon feature film and television serials. The
company is in talks with leading channels for telecasting these serials. Vas Animation is
also in the final stage of launching its music label under the banner 'Vas Music'. Source:
Business standard, Apr.6, 2004
Special:
Companies in the entertainment sector have outperformed the
Sensex by posting a 96% increase in the market capitalisation over the last fiscal.
Amongst the 24 listed media companies, 18 have reported significant increases in share
prices during the period under review. The biggest media gainers in terms of prices are
Television 18 International (342%), Pritish Nandy Communications (183.30%). Zee Telefilms
(114.70%), Crest Communication (68.16%) and Balaji Telefilms (53.41%). In a study by FICCI
its entertainment committee in collaboration with Ernst and Young speaks of a 15% growth
in the industry, further anticipating a compounded annual growth rate of 17% to Rs 42,300
crore by the end of financial year 2008.
Source: The Financial Express, Apr.5, 2004
Compiled & Designed by
Saurabh Marya, BA Mass Comm' (1st year)
Kumar Gandharva Mishra, BA Mass Comm' (1st year)
Comments and questions: info@skylinecollege.com
URL: http://www.skylinecollege.com