Skyline Business School

Issue:6

Bharti Teletech to manufacture GE phones for Atlinks
Amid the ongoing controversy over outsourcing to India, Atlinks has entered into an alliance with Bharti Teletech as part of which the latter would manufacture fixed line phones for Atlinks for global exports. The alliance involves outsourcing of GE-branded phones (for Atlinks, a subsidiary of Thomson) to be manufactured by Bharti. It would also become the sole marketing and distribution company for Atlinks in India and neighbouring countries like Nepal, Srilanka, Bhutan, Bangladesh and Maldives. To begin with Bharti Teletech plans to export one million GE phones in the next two years.
Source: Press Trust of India, February 20th 2004

The Economist assessment
'BPO boom, yes; but not for long'
India's sunrise business process outsourcing industry faces a number of dangers, including protectionism in the US, third country competition, government meddling and the country trying to over-reach itself, according to the UK-based magazine, The Economist. Lately, America's Federal Government and a number of states have started to pass anti-BPO laws. In Britain, trade unions have expressed fears about job losses because of outsourcing. Secondly, India is facing increasing competition from Philippines and China on the back of higher literacy rates, larger number of english speakers in the former, while China having long-term clout and size in the global marketplace. Wage rates are increasing at the rate of 10 percent per year, denting fat margins that firms are used to. Other cost pressures such as poor infrastructure, and appreciation of the rupee against the dollar, increasing meddling of the Government are adding to the shrinking wave of euphoria sweeping BPO circles.
Source: The Hindu Business Line, March 1st 2004

Tax breaks seen attracting global BPO companies
Tax changes for India's rapidly growing outsourcing sector may attract more global firms to set up their own outsourcing operations in India. Foreign firms seeking cheaper accounting, payroll management and insurance claims processing are turning to India to take advantage of the country's educated workforce and a growing telecom infrastructure. The government issued a tax clarification last month, saying multinationals outsourcing their non-core business to India were exempted from taxes to avoid double taxation. Global firms welcomed the ruling, although it has not removed all confusion. "In the absence of clarity on what is core and what is non-core, this can become contentious as it is subject to interpretation," said Raju Bhatnagar, president and chief operating officer at ICICI One Source.
Source: Reuters, February 24th 2004

Outsourcing is legit, says UNCTAD chief
The United Nations Conference on Trade and Development (Unctad) has supported outsourcing and stated that any efforts by the legislation to bar it may not work. Rubens Ricupero, secretary general, Unctad said outsourcing has opened up new trade avenues for developing countries. "Off shoring is a legitimate part of global trade liberalization and this enables developing countries to leverage their comparative advantage, competitive labour and lower cost environment." Unctad is clear that any moves to prevent outsourcing or the movement of jobs are covered under General Agreement of Trade in Services (GATS). US Federal government and state government legislation preventing outsourcing may be seen in violation of the provision of the GATS under the different modes of transfer of services, according to Unctad.
Source: Times News Network, February 26th 2004

BPO centers to focus on data safety
BPO centers across India are turning themselves into information fortresses. This move has been fuelled by rising concerns among the anti-outsourcing lobby in the US about the safety of data. Private information about individuals like their credit card and social security numbers comes to the BPOs, which process insurance claims, loan appraisals, tax returns and medical diagnosis. Critics in the US say, that the data at the Indian centers is vulnerable to thefts. Though Indian BPO chiefs rubbish such claims vehemently, an incident, which immediately comes to mind, is of a call center employee who used a credit card number to purchase a color TV for himself.
Since then, corporate firewalls such as armed guards posted at office sites, restricted entry by chip-embedded swipe cards, no bags and briefcases, confidentiality pact with staff and filtering of emails are a few measures hoping to assuage any fears.
Source: The Hindustan Times, February 28th 2004

Design: the next outsourcing frontier for India
India is fast emerging as a design hub for MNCs increasingly outsourcing industrial and engineering design tasks to the country. From GE to Caterpillar and Infosys to Tatas, over two dozen companies have begun tapping the country's design capabilities. Engineering design has garnered a big chunk of the design work, and R&D centers (IBM, Texas Instruments, Philips Innovation) are now giving shape to patented products. While India has developed expertise in 3D modeling and plant engineering in sectors like aerospace, automotive, and industrial machinery. Airbus and Boeing outsource design work to Infosys. Construction machinery major Caterpillar has set up its design hub at Chennai. Intel is working on chipsets in Bangalore. Apple has approached NID to work on a handheld computing device.
Competitive and cost advantages that India can offer work out to the tune of nearly 25%. Typical computer aided design (CAD) and computer aided engineering (CAE) project in the US will cost about $60 per man-hour, while in India work out to less than $30.
Source: The Times of India, March 1st 2004

Indian Rayon Plans to double BPO seat capacity to 1600
The BPO business of the Aditya Birla group Company Indian Rayon & Industries-which has performed well eight months after acquisition, plans to double seat capacity to 1600. Its net revenue rate has been of $1.7 million per month. Indian rayon acquired Trans Works (an Indian BPO/ITES company) in June 2003. The acquisition was aimed at giving Indian Rayon a running start in the BPO sector and enhance Trans World's business through the Aditya Birla group's financial depth, professional excellence and strong relationships with potential BPO Customers.
Source: Business Standard, February 27th 2004

Bertelsmann BPO Operations to touch 1000 seats by 2005
German-based media conglomerate Bertelsmann AG will shift some of its process operation to its BPO unit in India. The company has entered into a JV with Arvato Services India. While Bertelsmann has 51 percent stake in the BPO Company, the balance is held by its local partner the Bird Group. The company will also transfer part of its BPO operations worldwide under Arvato Services to India. Arvato Services is one of the largest companies within Bertelsmann AG and operates across the globe with clients spread across telecomm, IT, media, automotive, financial services, healthcare, travel and educational marketing. Arvato Services is planning to expand its 160-seat capacity to 1000 seats in the next year.
Source: Business Standard, February 27th 2004

Prepared by - Abhimanyu Puri, BBA-MAHE-LEVEL1




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