Skyline Business School

Issue:14

 

IT, BPO firms to curb salary hikes
Bad news for IT and BPO workers. Business is booming, there are jobs galore, but already IT and BPO companies are looking for ways to curb salary increases. More and more BPO companies are planning non-poaching pacts to prevent job-hopping by employees, keeping salaries in check as well. The BPO industry in particular has been susceptible to a high degree of staff attrition. It is not only fatigue, but also the urge to go in for higher education or odd timings that have made BPO workers drop out. Very often the "short gains" in salary have prompted employees to move from one company to another. The BPO firms in a particular region, from time to time, have therefore got into huddles to prevent excessive job hopping. With the BPO wave on, the Indian companies are finding that hiring and retaining software engineers at reasonable salaries is virtually impossible. Multinational companies are solving the problem of labour crunch by paying salaries, that while being high by Indian standards are nevertheless still well below US and Western European costs. A Hewitt Survey predicts the salaries of junior management and software professionals in the IT services industry in India will go up 16.3 per cent this year, compared to 15.3 per cent last year. Salaries of senior management will grow by around 11.8 per cent over last year. Of course, the high salaries and higher turnover rate will not have much effect on the big Indian companies and the MNCs in hiring and retaining staff, smaller companies will be hit as they would fail to keep up with the competition.
Source: www.idg.com.sg April 19th 2004

Spectramind may lose MS business
Software giant Microsoft, which outsources a significant portion of voice-based support work to Indian vendors, could discontinue its existing relationship with BPO firm Wipro-Spectramind. One of the reasons why Wipro-Spectramind has given a subdued guidance and announced a drop in net employee additions is because of the likelihood of Microsoft pulling out. Wipro-Spectramind won a $10-million deal from Microsoft during the September 2003 quarter. The software company has been a Wipro customer for the past two years. Wipro-Spectramind admitted to difficulties in attracting and retaining talent while announcing its annual and quarterly numbers last week. "The net decrease of 156 employees in the BPO business in the last quarter has been because of a number of one-time projects executed during the Christmas season and one-off product launches closing down," the firm said. The firm lost CapitalOne, a customer account, which had 350 people working on it and another process involving nearly 400 people. A redeployment of 700 people as a result of this could have led to a drop in net additions, sources said. However, analysts expect a near term slowdown in the firm's business due to this. Both the firms are not ready to publicly confirm about the severance of business ties.
Source: The Economic Times, April 20th 2004

Gartner doubts viability of Indian BPOs
The recent acquisition of Daksh eServices by IBM raises serious questions about the viability of Indian-owned business process outsourcing providers, according to analyst firm Gartner. Daksh is one of the best-managed Indian BPO service providers and its acquisition will reinforce the view that managing such rapid growth is proving to be a big challenge for many "local" Indian entrepreneurs. Many MNCs are making major moves into offshore outsourcing and this raises serious questions about how many "pure-play" Indian providers can survive their pressure, Gartner said. The explosive growth in the Indian offshore BPO industry in the past two years has begun to expose some newer Indian outsourcers' fundamental weaknesses in managing this growth and particularly the demands of a rapidly-expanding workforce, Gartner analyst Sujoy Chohan said. Established information technology service providers like Infosys, Wipro, TCS and HCL Technologies have been able to develop their skills in these areas over many years. For the new players, human resources issues like attrition and security are emerging as serious management challenges, he said. The result is that management resources are strained and many entrepreneurs are tempted to cash out while the market will still pay premium prices for their companies, he said. On the deal, he said it is a step further in IBM's ongoing efforts to strengthen its India delivery capabilities. Daksh will certainly increase IBM's capabilities in the offshore contact centre market.
Gartner has recommended that enterprises considering pure-play offshore BPO providers must recognise that offshore outsourcing requires a long-term commitment from both parties involved. As the offshore BPO market accelerates and consolidates, size and management experience will become critical decision factors.
Source: www.us.rediff.com April 19th 2004

Valtech to up Indian team by 700
French IT consulting company, Valtech, has launched its first offshore development facility in Bangalore. The $100 million company specializing in advanced technology solutions uses a unique software delivery process based on the agile & Unified Process (UP) methodologies. Valtech utilizes open technologies based on the key building blocks of J2EE, .NET, XML and UML. 'DuoShore' is a trademarked concept from Valtech. The DuoShore approach makes it possible for its onshore (client location) consultants and offshore (India) development teams to work together in close cooperation and to provide seamless global IT development and operation (support & maintenance) to clients in other parts of the world. High-speed and secure data communication is in place to allow engineers and managers to communicate on a real-time basis. Clients on the other side of the globe can monitor development and project milestones on an up-to-the-minute basis, ensuring both quality and progress. Jean Yves Hardy, Chairman and CEO, says, "We have the advantage of the existing client base from our global operations which would be supported by the team in India. Valtech India, currently has about 100 people and we will be targeting 800 employees by the coming year to keep pace with our expansion plans."
Source: www.ciol.com April 19th 2004

Exult and Circuit City Win 2004 HRO Award for 'HRO Relationship of the Year: Retail and Manufacturing'
Exult, Inc. the innovator and leading provider of HR-led business process outsourcing (BPO) for Global 500 companies and other large complex corporations, and Circuit City Stores, Inc. a leading U.S. consumer electronics retailer, have won HRO Today's 2004 award for "HRO Relationship of the Year: Retail and Manufacturing." Both companies were honored with this inaugural award at the Human Resources Outsourcing World Conference & Exposition in New York City. According to Jim Madden, Exult's founder, Chairman and CEO, Exult is providing Circuit City with bottom line savings while improving HR processes using the latest technological advances.
Source: www.prnewswire.com April 20th 2004

Aviva BOTs three BPO units
Aviva Plc has become the first financial entity in the Indian BPO space to marry not but 3 BPO outfits - the Mumbai-based WNS Global Services, the Delhi-based EXL and the Bangalore-based 24X7. The UK-headquartered insurer, testing the waters the Indian market, has decided to opt for the build, operate and transfer (BOT) model. This follows Aviva's announcement last year to create 3700 jobs in India by the end of the calendar year 2004. Aviva has opted for the BOT model, as it prefers to "work with experienced suppliers who will set up the operation for us, using their local knowledge and expertise to establish the operation and get it running efficiently," said Sue Winston, head of group media relations, Aviva Plc. The operations will be transferred at a later stage. The BPO centers will take care of recruitment of personnel, their training, look after the facility and run the entire operations for a defined period before the entire setup is transferred to Aviva. By not deciding upon a single BPO center, Aviva is ensuring that should one center not perform to the mark, its outsourcing operations will not be affected. The benefits of BOT being the MNC gets a headstart using the domain expertise of the alliance partner and can at the same time retain full control of the center without having to set up a captive unit. The jobs created in India will comprise 2350 jobs to service the UK general insurance business and life insurance businesses, including approx 350 call center roles, 2000 back office, administration, processing as well as IT roles, as well as 150 administration roles to support the general insurance business in Canada.
Source: Business Standard, April 23rd 2004

BPO: Attrition, not language the big hassle
English is not the only language that Indian Business Process Outsourcing companies are capable of doing business in. A survey commissioned by the Indo American Chamber of Commerce and carried out by Ernst & Young, shows that 13 per cent of third party BPO vendors surveyed are already supporting foreign languages. "Indian call centers are offering services in languages like Spanish, French and German. It is something that some call centers are building up as it will help them offer their services to a larger set of clients and markets," said Ranjan Biswas, partner, Ernst & Young. The survey interviewed 23 third party BPO vendors located at key cities across India and was released during the Global Offshore Outsourcing Summit 2004 that started in Mumbai on Tuesday. Its survey has revealed that 48 per cent of the participants have more than three years of experience in the industry and over 30 per cent of them service Fortune 500 clients. The large vendors in the sample had an average of nine Fortune 500 clients. Not surprisingly, these vendors have been able to post growth in excess of 50 per cent, in line with the industry growth rate. Much of this growth has been possible because of the quick ramp up that the companies have been able to achieve in hiring. On an average the survey participants had employee strength of over 1700. Twenty-two per cent had over 3000 employees and 78 per cent had facilities in more than one city. Thirty-five per cent operate from tier II cities as well. Yet extremely high attrition and absenteeism plague the industry. Human resources is largely considered the most critical input for the exploding BPO business. What sets the industry leaders apart is the ability to ramp up quickly without compromising on quality or delivery schedule. However, severe competition from within the industry has forced third party vendors to attract the right kind of people.
Compounding the challenge are the following factors:
1. Most employees are fresh college graduates who are attracted by higher pay rather than career building opportunities. There is a constant requirement to ramp up within extremely short timeframes of 30-90 days.
2. There are also health related issues and lifestyle changes where employees work night shifts.
3. Attrition averages 40 per cent for voice-based process and 25 per cent for non-voice based processes.
4. There is also the problem of absenteeism. On a daily basis, 2-8 per cent of the employees in the voice segment remain absent.
Source: www.rediff.com April 21st 2004

Prepared by - Abhimanyu Puri, BBA-MAHE-L1-S2



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